Latest Brave Ads Grant Goes to Lupus Foundation of America | 550% Click Through Rate Experienced

As a way of giving back to the world, Lupus Foundation of America has received $10,000 free advertisements per month. When they tested out for 5 days, the result was a 11% click through rate instead of the 2% industry standard.

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This is a great marketing tool for Brave too. They are reaching projects beyond the crypto-sphere that can still benefit from the technology. It also shows that the audience will treat advertisements better wen everyone's interested and incentives are aligned properly. Some people probably just clicked to earn some VAT. But they probably also learned something too. In simple terms, they earned  few crypto for their attention. 

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