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RE: Why do your Shitposts Get More Engagement than Content that Took Hours to Make?
I'm not convinced your premise (that short form posts get more response than long form posts) is generaliseable to all people - it depends who your followers are.
Although if you work on the 80-20 'herd' and 'elite' ratio, then 80% of the population don't have the mental capacity to understand long-form posts, so you're likely to get more of a response to gifs and memes just on sheer numbers.
Maybe the reason why you're not getting any engagement on the @steemalliance video is that it's just too heavy for most people, or too much like hard-work?
I think those three points above sum it up quite nicely too. When it comes to content online - think three minutes - if it takes longer to read or watch it than three minutes, cut stuff out!
ooh man 3 minutes would be hard for me! (I'm way too long winded) but I bet you are right! If something is a quick read, or a quick watch - people are definitely more likely to click in.
There definitely is a time and place (and audience) for both. There are tons of people who i'm sure would rather dig into the meat and bones of something. Maybe it's just a personality thing. :)