Facebook will Tighten the Emergence of Political Ads

CNN Indonesia - The case of user data theft encourages CEO Mark Zuckerberg to implement the Advertising Transparency Act (open advertisement) for political ad content.

The policy was followed related to the intervention made up during the 2016 US presidential election allegedly committed by Russian agents. Zuck claimed not wanting similar intervention to recur in the future.

"Electoral interventions are a bigger issue than any one platform, and that's why we support the law," Zuckerberg wrote in a Facebook upload on Friday (6/4). The same thing was also expressed in the face of the US Senate hearing on Tuesday (10/4).

He claims that privacy data security issues will be the company's main focus from now on. Zuck ensures it in the presence of regulators, investors, and users and advertisers that their besutannya service reliable for processing various data.

The law includes information on the necessity for a digital company that has at least 50 million views per month with advertising spend of more than US $ 500 or approximately Rp6.8 million. In addition, companies are also required to deposit identity information and company location.

"Advertisers will tell us who they want to reach and who will do the placement.We do not sell data to advertisers," Zuck went on as CNet.

He further explained about sensitive advertisements that discussed political subjects although not directly related to election or candidacy during the election.

Sensitive advertisements are often used by groups for political interests, lobbying organizations, and individuals to have an indirect impact on elections. Every advertiser who wants to create that content to confirm their identity and location to Facebook.

The law was originally proclaimed on television and radio channels. Now, the same is true for paid internet services and digital platforms like Facebook, Twitter, and Alphabet - Google's parent company. (evn)