Arround - a revolutionary advertising and communication platform in Ar
The technology of augmented reality or AR, has long become a familiar technology for our smartphones. Large advertising agencies, companies that promote brands, film companies, amusement parks, game makers are using the potential of new technology to the full and studying all its possibilities.
But to the widespread use of AR is still far away. And the main problem today is the rather expensive production of such advertising and entertainment content. Since such orders today are almost an exclusivity and specialists in this field are not so many. But what if we put everything on the blockade we loved so much?
ARROUND offers us to use the services of a decentralized ecosystem, which not only reduces the cost of the widespread introduction of AR technology, but also allows to expand the potential of possible services and user interaction, creating an independent economy within itself.
And, you know, this does not sound like an appeal to make the future today, like some companies are not shy of pathos. It sounds like there are tools for you, we understand how to do them - just grab and use! Let's take a look and we are more detailed.
Problem
For advertisers, the inefficiency of traditional channels of communication is a huge problem today. All advertising aggregations are already so beaten up today that they practically do not find a response from users and cause nothing but indifference or even internal protest. The advertising market needs new moves that AR can bring.
On the reverse side, for users today there is a problem in the absence of interesting content that could interact with them in an interesting way. No involving entertainment programs.
For developers and manufacturers of augmented reality devices, there are also big problems. On the one hand, this is the lack of demand for AR content; on the other hand, it is the lack of a single platform that could combine content for all existing devices. The market is divided by the capabilities of several platforms and an integral ecosystem is extremely needed, which could unite the users of each of them.
Decision
ARROUND provides a solution to existing problems immediately for all market participants.
ARROUND advertisers can provide complex solutions for product promotion with the help of an exciting and yet new technology of augmented reality. Maybe in reality there is not enough room for external advertising, but in virtual reality it's full. And unique ways of interacting with AR users will allow targeting advertisers in detail, taking into account their demographic and social statuses.
Users will get a great opportunity to get new emotions and impressions. Imagine that you are walking along the street, which before that went every day, but on the screen of your smartphone it looks different every time. Is not it interesting? And if we add dinosaurs? ARROUND will also include a dating service that will allow users who are nearby to interact, but with AR!
ARROUND is really a single platform, combining all existing AR technologies! Smartphone, tablet, AR-glasses: any of these devices can be used to enter. Advertisers and developers can easily find each other and enter into personal safe and transparent transactions (of course, through smart contracts and blocking).
ARROUND will create its own constructor in the form of simple tools (like WordPress), which any user can master. And then the business will be limited only by your imagination, and maybe by the desire of advertisers to finance your object with the help of advertising conversion.
Competitive advantages
The creators of ARROUND are well aware that they are going to a competitive market. Knowing the strengths and weaknesses of each of them, they provided a comparative table in their WhitePaper that perfectly demonstrates their competitive advantages. I propose to look at it in more detail:
From myself I will add that not every project does this (compares itself with direct competitors) and this shows the detailed elaboration of the concept even at the initial stage. A good move aimed at a smart investor.
In short, the main advantages of ARROUND are the existing partnerships with the real business, the range of services provided and an open monetization system for each of the holder of the tokens. I can admit that this is quite a lot!
Principle of operation
Each separate visual object in the ARROUND platform, whether it's a 3D object, text, animation or some kind of drawing, is called a "round". Also, a round can be a link when you click on which opens a separate page, or a link to other rounds or users within the platform itself.
Users of the system can create absolutely any rounds, but all of them will be limited by the time of action (you can set in the settings), and also limited by the visual design possibilities. To give them exclusivity, in the future it will be possible to purchase the necessary elements.
A user can bind his round to only one real object. He can also share it only for friends, certain people, for those who are nearby, all or leave for personal use. When the round time expires, it will remain in the user's social profile (and the ARROUND platform is also a social network inside) and can be reproduced from there.
Advertising rounds can be banners, looped video of no more than a minute, or 3-D objects or animation. And it can be game activation, that is, specific rounds that can interact with the user, depending on his tastes and preferences.
For example, a user can write on the network that he went to a great movie, and one of his friends licked the record. At the same time, as a friend passes by the cinema, there will be an advertisement of the same movie that he will also want to see.
We can also use the system as the following tools:
Social network with the binding of messages to geolocation. Messages can contain custom rounds that will be available within 24 hours. Suitable for indicating certain activities and highlighting them on the map.
Announcements, posters, promotions in shopping centers and points, cinemas (interactive characters of films at the entrance), cafes and hotels (virtual porter), etc. Coupons and discounts.
Dating with people who are currently near the map.
Private ads tied to geolocation (sale of cars or apartments, services of private workers - nannies, tutors, masters of manicure, etc.)
AR guides : tips and tips for tourists and visitors in augmented reality in the metro, on the streets, at the stops.
Blogs and media that write about events in a particular place (city or district).
Telemedicine, Live-broadcasts, teleconferences, virtual assistants .
User roles
Users of the ARROUND platform for convenience of the concept of functional can be conditionally divided into several groups.
The average user gets access to the basic platform functionality. For example, you can view all existing rounds on your smartphone, sort them by criteria, create your own, limited in time and design possibilities.
A blogger is such an advanced user of the system. With a personal cabinet, more opportunities for styling content, storing it in the cloud, etc.
The brand account gets a lot of functionality, including access to the platform portal, where you can customize the visual part with numerous tools and features.
The account of the advertising agent will have the opportunity to create independent advertising companies for any brand. There is also a personal cabinet, the possibility of earning in the platform.
Moderators will be able to help, both agents in the promotion of companies, and brands in search of worthy implementers. Also in the functional of the moderators will be the work to remove the "obsolete" rounds, etc.
The employee account of the company allows the holder to use the mobile version of the agent's account. That is, for example, a company employee can tie rounds to real objects using QR codes, see all available rounds of the company to which the account is attached, edit them.
Business model
ARROUND in calculations of its profitability and attractiveness are based on offers from the existing advertising market. For example, rent an advertising space in Paris with an average coverage of 50 thousand impressions per month, will cost you 10 thousand dollars for rent for the same month.
Inside ARROUND, an ad slot for a month with the same coverage of 50,000 impressions will cost ... 300 dollars! Well, let's even think about the narrow focus of advertising positioning, greater involvement ... The choice seems to me to be obvious.
Each user of the ARROUND App will receive a purse on the unit: this will allow to decentralize the calculations within the AR-ecosystem and eventually create an independent economy of AR-content and services among users
Despite the fact that all calculations within the platform will be carried out in the ARR project tokens, which we'll talk about in detail, the price for advertising space will be tied to the real currency, that is, it will be fixed without an auction, like some competitors.
Now a little more detail about who and how can earn in the framework of the platform:
ARROUND will earn on the sale of advertising space;
Users of the system will receive rewards, discounts, bonuses from advertisers;
Advertisers will receive an influx of new users;
Service providers will receive intermediate earnings for the creation and promotion of advertising companies;
Holders of content and computing capacity , which can provide the server part of the platform, will be able to compensate from the project's reserve fund, as well as the percentage of all transactions within the system.
ARR token
As it was said before, the ARROUND platform token will be ARR. This is where all transactions within the system will be performed, which means that all possible awards, bonuses, rewards, payments for digital goods and services - for all this will be met by ARR.
ERC 20 standard in the Ethereum network, as always, assumed the image of a reliable and fully satisfied technical partner.
Here it should be mentioned that ARROUND divides its block into two parts. 1 of them is an external and transparent system of ARR tokens holders, and internal one is a private block system aimed at preserving the copyright of platform participants (designers, artists, animators, etc.). This hybrid system will fully satisfy all system participants and with legal point of view.
In total, 3 billion ARR tokens will be released, a little of which will be realized within the ICO project, and it will be discussed further.
ICO project
ICO ARROUND will be held according to the usual scheme for us in 2 stages and with a plan to sell 1.695 billion tokens. The first stage or Pre-Sale, within which more than 1 million US dollars was attracted and more than 30 million tokens with a 50% bonus were sold, has now been successfully completed.
2nd stage or Token Sale, is at the moment. In this case, this stage is divided into 4 phases with different bonuses, which tend to decrease. Now there is a second phase and I advise you to hurry if you want to get to it. Price 1 ARR on Token Sale is 0.035 dollars.
Soft Cap is announced within 5 million dollars. Hard Cap team has a dynamic and this we will see from the distribution of funds collected within ICO.
Distribution of tokens and tools
48.3% will be sold within the ICO, as well as
8.2% will be given to investors as bonuses at different stages;
22% are planned to be distributed among consultants, partners and the community of the project;
10% will remain in the support fund for master-NODE holders;
10% will remain with the project team and will be frozen for 3 years;
1.5% is allocated to support the project bounty.
34% of all collected funds will go to the technical development of the platform;
31% is planned to invest in marketing;
10% are reserved for administrative and technical expenses;
9% will go to pay for staff;
8% is reserved for legal and unplanned expenses.
Separately, I want to note that the WhitePaper project shows separate diagrams of the distribution of funds with possible collections of 10 million and 30 million. But since they differ fundamentally mainly by one or two percent, you yourself can get acquainted with them.
But in this case, we are pleased with the attention of the project team, which provides various models for different options for fees.
Project Evaluation
AR today is a demanded technology. Therefore, it is difficult to assume that the ARROUND product would not find the response from ICOBench . Of course, there is a fairly high overall score of 4.9 and an extremely high expert rating of 4.6 when assessing the 41 (!) Expert!
In my opinion, the rating is very justified. The project team took the project seriously enough. Here, attention to detail and understanding of what competitors they will have to face. I am quite positive about ARROUND and their potential to get a share in the market.
Roadmap
2016 year
Formation of the platform idea with communications based on AR technologies;
Consultations with real business and working out a working concept;
Harmonization of the concept to the needs of consumers;
2017 year
Development of technical part ARROUND;
Conclusion of partnership agreements with AVE - a large network of pharmacies;
Development of MVP;
2018 year
Creation of the current application and release of the platform on iOS and Android;
Trial advertising aggregations with real partners "36.6" and "Atrium";
Public release platform (alpha), attract users and content creators;
2019 year
ARROUND is compatible with AR points from ODG and Microsoft Hololens;
Agreements with advertising companies;
Advertising programs for large pharmacy chains in Europe;
Own tools for easy creation of content within the platform;
2020
Open SDK for independent developers;
Pilot project in the United States of America;
Entering new markets in Europe, Asia, North America.
ARROUND - this is a very promising project, created clearly not for collecting money. All the details of the project clearly characterize the desire of the creators to get a product that will be able to set the fashion in the current market and for many years many will be equal to it as a standard. The existing partnership agreements already show the seriousness of the attitude to the matter. I will closely monitor its implementation.
Team
References
https://arround.io/
https://bitcointalk.org/index.php?topic=3014006.0
https://arround.io/content/file/arround-whitepaper-en.pdf
https://t.me/ ArroundSupport
https://twitter.com/ArroundPlatform
https://www.facebook.com/Arround-2052833448334195/
https://www.linkedin.com/company/arround/
https://medium.com/@arroundsmm
https: //www.instagram.com/arround_official
https://vk.com/public169318445
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