Fail

"I didn't think I would fail." This is the bold words of most entrepreneurs when they set out, or Ling Yun's ambition when they achieve periodic success. Such language and tone are often recognized as the attitude, determination and passion of entrepreneurs.

We often think about all kinds of gestures to celebrate the success of entrepreneurship, how to spend money, how to celebrate the company's anniversary on the fifth and tenth anniversaries, how much money to spend for public welfare, how to brush a very sexy value proposition slogan all over the world, and who will wear what clothes when the bell rings on the market...

That is, I have not thought about what failure will be like, how to face the arrival of failure.

However, 95% of enterprises in China can not live for more than three years, and the vast majority of entrepreneurs eventually face failure, or even tragic failure! Nowadays, under the mass entrepreneurship, there is a lot of devastation.

"Success is accidental, failure is inevitable." This sentence Zhang Chaoyang said, Ma Yun said, Xue Manzi said, Zeng Shiqiang said, Wang Lifen said... Every time I hear it, I feel that it is a warning to others, not to happen to myself, or to discuss the logical relationship between contingency and inevitability in this sentence in the media, that is, I do not feel the weight of this statement, let alone think that it will come true to me.

Entrepreneurs don't think about how to face failure. There are many situations. There are not only blind entrepreneurs driven by the desire for financial freedom, but also blind entrepreneurs with no sense of responsibility despite their butts, and cowardly entrepreneurs who have the courage to face failure. The most common one is still agitated by the social success theory that talking about failure and thinking about failure are poor people's thinking, despondent thinking, lack of entrepreneurship and entrepreneurship, and disdain to think about the "failure" couple. Even occasionally, when someone talks about failure, they will offer sacrifices to "Ma Yun failed three times to start a business", "Shi Yuzhu rebounded after his failure", "Failure is the mother of success" and float past.

However, when faced with a group of suppliers to come to collect debts and paint, when faced with overdraft credit cards, expired rent and water pressure, when faced with the dismissal of employees, labor rights protection, brothers who have struggled for many years discord, when faced with family members to see a doctor and take medicine, children to school fees can not be together...

Can entrepreneurs really be deaf and not afraid of thunder?!

The difficulty of entrepreneurship is more appropriate than rock climbing. It requires athletes to have comprehensive physical fitness, courage, tenacity and perseverance. They can complete such dangerous movements as jumping, jumping and lead at various heights and angles. At the end of the journey, they will fall into a cliff and crush their bones if they are not careful. However, climbers are not only pursuing light and fast arrival, but also safety equipment. Equipments include main rope, seat belt, iron lock, protector, flat belt, fast hanging, rock plug, rock nail, expansion nail, hanging piece, impact drill, stone pad, helmet, etc. Rock climbers generally carry 80 kg of weight, or even far more than their own weight!

We set out to start a business, we have to bear multiple security equipment, what kind of risk identification and security precautions do we take? No difficulty is terrible, only unexpected difficulties are the most terrible.

If all kinds of entrepreneurship training camps and entrepreneurship mentors in society teach you all kinds of start-ups, breaking cocoons, fission, and enterprising successful entrepreneurship learning, they also teach you the entrepreneurial mentality of "trembling, such as facing the abyss, such as treading on thin ice"; if the media report the successful example path, they also excavate the impulse behind the losers, risk-taking, gambling and other anxious to win. Greed; if we prepare the resources of people, capital, technology, operation and so on to start a business, but also bring with us security equipment like rock climbers, such as reserve funds, insurance, barrier and failure redemption program, then the entrepreneurial culture of our society is really more mature!

Mature entrepreneurship culture, not everyone in the pursuit of success on the road, always fail unexpectedly, but we have been resisting failure on the road, success accidentally arrived.