The great and precious person.

Ntau tus neeg tau piav qhia txog dab tsi ntawm ib tug kawm ntawm Steve Jobs. Tiam sis ob peb, yog tias muaj, ntawm cov neeg no tau nyob hauv lub tsev pheebsuab thiab tau ntsib thawj tes haujlwm nws nyiam ua haujlwm nrog nws. Kuv tsis xav tau tej zaj lus qhia los ua poob lossis tsis nco qab lawm, yog li ntawm no yog kuv daim ntawv teev npe ntawm kaum ob tshooj lus uas kuv tau kawm los ntawm Steve .

Cov Jobsws tshaj lij yog qhov tseem ceeb.

Cov kws tshawb fawb, kws tshuaj ntsuam, cov neeg pab tswv yim, cov tswv lag luam, thiab cov neeg ua haujlwm tsis tuaj yeem ua "ua" kom lawv "qhia." Lawv tuaj yeem qhia koj tias qhov twg tsis zoo rau koj cov khoom, tab sis lawv ua tsis tau zoo. Lawv tuaj yeem qhia koj tias yuav muag ib yam dab tsi, tab sis lawv muag tsis tau nws tus kheej. Lawv tuaj yeem qhia koj tias yuav tsim cov pawg zoo li cas, tab sis lawv tsuas yog tswj tus tuav ntaub ntawv. Piv txwv li, cov kws txawj qhia peb hais tias kev ua hauj lwm-kua-thib ob qhov loj tshaj plaws ntawm Macintosh nyob rau hauv nruab nrab 1980s yog tsis muaj tus tsav tsheb daisy-log tsav tsheb thiab Lotus 1-2-3; lwm lub tswv yim lub pov haum los ntawm cov kws txawj yog yuav Compaq. Mloog seb cov kws txawj hais li cas, tiam sis tsis txhob mloog lawv lus.

Cov neeg muas zaub tsis tuaj yeem qhia koj tias lawv xav tau dab tsi.

"Kua tshawb xyuas kev lag luam" yog ib qho oxymoron. Pawg Kws Tsom Xaj Apple yog qhov tseeb hemisphere ntawm Steve lub hlwb hais lus rau sab laug. Yog tias koj nug cov neeg xav tau dab tsi, lawv yuav qhia rau koj, "Zoo dua, sai dua, thiab pheej yig dua" -tej yog, zoo dua qub, tsis hloov kev hloov siab. Lawv tsuas qhia tau lawv lub siab nyiam raws li lawv tau siv lawm-thaum lub sij hawm ntawm kev qhia txog Macintosh, txhua tus neeg hais tias lawv xav tau zoo dua, sai dua, thiab pheej yig MS-DOS cov cav tov. Lub voj richest rau tech startups yog tsim cov khoom uas koj xav siv-uas yog dab tsi Steve thiab Woz tau ua.

Dhia mus rau tom ntej curve.

Loj yeej tshwm sim thaum koj mus dhau zoo dua qub. Qhov zoo tshaj plaws daisy-log luam ntawv lub tuam txhab tau qhia tshiab fonts nyob rau hauv ntau ntau thiab tsawg. Kua ua tswvcuab tom ntej: laser printing. Xav txog cov kws khov nab kuab, cov chaw ua dej khov, thiab cov khoom lag luam tub yees. Ice 1.0, 2.0, thiab 3.0. Puas yog koj tseem hla dej khov thaum lub caij ntuj no los ntawm khov dej khov?

Cov teeb meem loj tshaj yog ua haujlwm zoo tshaj plaws.

Kuv nyob hauv kev ntshai tias Steve xav qhia rau kuv tias kuv, los sis kuv txoj haujlwm, yog npuaj. Hauv pej xeem. Kev ntshai no yog ib qhov kev sib tw loj. Sib tw nrog IBM thiab tom qab ntawd Microsoft tau muaj kev sib tw loj. Kev hloov lub ntiaj teb yog ib qho teeb meem loj. Kuv, thiab Apple cov neeg ua haujlwm ua ntej kuv thiab tom qab kuv, ua lawv txoj haujlwm zoo tshaj plaws vim peb tau ua peb txoj haujlwm zoo tshaj plaws kom tau raws li cov teeb meem loj.

Tsim suav.

Steve tsav cov neeg ceev nrooj nrog nws tsim xav tau-ib txhia ntxoov dub tsis dub txaus. Mortal mortals xav tias dub yog dub, thiab tias lub thoob khib nyiab tuaj yeem yog lub thoob khib nyiab. Steve yog zoo li ntawd, zoo tshaj plaws-ib tug neeg zoo tshaj plaws: Tshaj plaws-Thunderdome-thiab lo thiab nws saib zoo: Qee cov neeg zov txog kev tsim thiab ntau tus neeg paub kawg. Tej zaum tsis yog txhua leej txhua tus, tab sis qhov tseem ceeb.

Koj mus tsis tau nrog cov duab loj thiab cov ntawv loj loj.

Ua tibzoo saib Steve's slides. Tus font yog caum ntsiab lus. Muaj feem ntau ib qho screenshot loj loj los yog duab. Saib lwm tus neeg hais lus tech lus-txawm tias cov neeg tau pom Steve hauv tes hauj lwm. Tus font yog yim ntsiab lus, thiab tsis muaj cov duab. Li ntawd, muaj coob tus neeg hais tias Steve yog lub ntiaj teb cov khoom loj tshaj plaws khoom txiv leej tub .. tsis yog koj xav tias vim li cas ntau tus neeg tsis txhob 't luam nws style?

Hloov siab yog ib qho kev qhia ntawm kev txawj ntse.

Thaum Apple thawj shipped lub iPhone muaj tsis muaj xws li li apps. Apps, Steve tau txiav txim siab, yog qhov phem tshaj plaws vim koj tsis paub tias lawv yuav ua dab tsi rau koj lub xov tooj. Safari web apps yog txoj kev mus kom txog thaum 6 lub hlis tom qab thaum Steve tau txiav txim siab, los yog ib tug neeg ntseeg Steve, tias apps yog txoj kev mus-tab sis ntawm chav kawm. Duh! Kua tuaj mus ntev ntev hauv lub sij hawm luv luv los ntawm Safari web apps rau "muaj ib qho app rau qhov ntawd."

"Tus nqi" txawv ntawm "tus nqi."

Woe rau koj yog tias koj txiav txim siab txhua yam raws li tus nqi. Txawm hais tias koj yuav raug nqi ntau dua rau nqi. Nqe no tsis yog txhua yam uas tseem ceeb-yam tseem ceeb, tsawg kawg rau qee tus neeg, yog qhov tseem ceeb. Thiab tus nqi yuav siv rau hauv kev qhia, kev txhawb zog, thiab kev xyiv fab ntawm kev siv qhov cuab yeej zoo tshaj plaws uas tau ua. Nws yog zoo nkauj hais tias tsis muaj leej twg yuav cov khoom kua vim yog lawv cov nqi tsawg.

Ib tug players ntiav A + players.

Ua tau, Steve ntseeg tias Ib Cov Players ntiav Ib tug players-uas yog cov neeg uas zoo li lawv. Kuv refined qhov no me ntsis-kuv txoj kev xav yog tias players ntes neeg txawm zoo tshaj lawv tus kheej. Nws yog tseeb, tias, B players ntiav C players kom lawv muaj peev xwm zoo siab rau lawv, thiab C players ntiav D players. Yog tias koj pib ntiav cov B players, cia siab tias Steve hu ua "tawg puas tsuaj" rau hauv koj lub koom haum.

Tiag CEOs demo.

Steve Jobs tau demo pod, ncoo, xov tooj, thiab Mac ob rau peb zaug hauv ib lub xyoos nrog rau tsheej lab ntawm cov neeg saib, yog vim li cas nws muaj ntau CEOs hu rau lawv vice president ntawm engineering ua ib cov khoom demo? Tej zaum nws yuav qhia tau tias nws muaj kev sib pab ua pab pawg. Tej zaum. Nws yog qhov feem ntau tias tus CEO tsis nkag siab txog nws lub tuam txhab ua zoo txaus los piav rau nws. Yuav ua li cas acute yog tias?

Tiag CEOs nkoj.

Rau tag nrho nws perfectionism, Steve yuav nkoj. Tej zaum cov khoom tsis zoo tag nrho txhua lub sijhawm, tab sis nws yog ib txwm zoo txaus los mus. Cov lus qhia yog hais tias Steve tsis yog tinkering for the sake of tinkering-nws muaj lub hom phiaj: kev xa khoom thiab ua tau zoo thoob ntiaj teb domination ntawm cov lag luam uas muaj tam sim no los yog creation ntawm cov kev lag luam tshiab. Kua yog lub tuam txhab kev lag luam-fab hlau, tsis yog ib qho tshawb nrhiav-centric. Uas yuav koj theej: Apple los yog Xerox PARC?

Kev lag luam ua rau nws muaj nqi. Xav txog 2 x 2 daim duab. Qhov ntsug axis ntsuas koj qhov khoom txawv ntawm kev sib tw. Cov kab rov tav ntsuas qhov ntsuas ntawm koj cov khoom. Hauv qab: muaj nqis, tiam sis tsis yog-koj yuav tsum tau sib tw ntawm tus nqi. Sab saum toj sab: tshwj xeeb, tiam sis tsis tseem ceeb-koj yuav dhau mus ua lag luam uas tsis muaj nyob. Hauv qab sab laug: tsis txawv thiab tsis muaj nqis-koj yog ib qho kev puas tsuaj. Sab saum toj: txoj cai thiab qhov tseem ceeb-qhov no yog qhov uas koj tau ua paj, nyiaj, thiab keeb kwm. Piv txwv, lub iPod yog tshwj xeeb thiab muaj txiaj ntsim vim nws yog tib txoj kev rau kev cai, tsis tshua muaj nqi, thiab yooj yim ua suab paj nruag los ntawm cov ntawv loj tshaj 6.

Lawm: Qee yam yuav tsum tau ntseeg kom pom. Thaum koj dhia qws qeeb, tsis muaj kev sib cav / tsis quav ntsej cov kws tshaj lij, tawm tsam cov teeb meem loj, tsis xav ua qhov kev tsim, thiab ua kom pom tseeb ntawm qhov tseem ceeb, koj yuav tsum tau ntseeg cov neeg ntseeg tias koj ua li cas thiaj li pom koj cov dag zog tuaj . Cov neeg xav tau ntseeg hauv Macintosh pom nws ua tiag tiag. Ditto rau iPod, iPhone, thiab iPad. Tsis yog txhua tus yuav ntseeg-qhov zoo. Tab sis qhov pib ntawm kev hloov lub ntiaj teb yog hloov ob peb lub hlwb. Qhov no yog qhov tseem ceeb tshaj txhua yam uas kuv tau kawm los ntawm Steve.