I think this is a great idea.
Of course they had everyone pretty well pegged before, they have had for years psychological profiles on everyone so detailed that they know what color envelopes will appeal to us and what sort of postage and font, they know I like a real stamp and my wife likes a printed one for example. We used to get identical credit card offers but everything about how they were packaged and presented was based on a very detailed psychological profile the credit card companies and marketers can access.