Why is League of Legends so addictive?

There are reasons LoL is the most played game in the world, and Riot doesn’t want you to know those reasons because then you’ll start thinking for yourself.

Reason #1: Regular content releases and mini-changes.

You may decide to quit. That’s alright. But when you hear about how your favorite champion is getting a rework or a buff, or a new skin, you’ll come back “for a quick game” to try out the new changes. Hah, they got you.

Reason #2: The desire to get better.

It feels good when you’re fed. It makes you feel like you haven’t wasted your time on this game. You’ll only win 50% of your games. Ideally, for every 4 games you play, 2 are losses where you did poorly, and of the remaining 2 games, you might have gotten fed in 1 of them. Still, you’ll gladly play 2 bad games and 1 mediocre game for the chance to play a game where you get fed and feel good about yourself. The system was designed to keep you wanting more.

50%. That’s all you’re getting. That’s all you’ll ever get. This number will push you to your limits for the chance to keep it consistently high… just 51%, that’s all you need, but why can’t you keep it there?

Reason #3: All your friends play LoL.

How’re you supposed to tell them you’re quitting? Cutting out LoL is like cutting out a big part of your social circle, at this point.