These principles make sense, some viral stuff out there don't.
Sometimes we see things go viral and we wonder, how/why?
Then, we watch Ralph breaks the internet and it all makes sense :)
Sort of.
Like fashion, food, or drinks many of the things we consume are somehow determined by tendencies established by those who can influence people's decision. Many people decide based on the reputation or power of influence of whoever recommends the "viral thing", regardless of whether or not it deserves to be so popular.
But, again, popularity is not exact science; it tend sto be more pathos and logos.
I see what you mean. And I often think why and how do some artists get famous with their terrible childish garish art they produce and sell like hot cakes! How do they get away with it?
I think mainly, it is shocking stuff that blows people's minds!
Thank you for your input, it also gave me food for thought, another trait to this series.