People can identify the emotions that they experience, what they do not identify is when stimuli has been specifically designed to elicit a prescribed response, fears and desires are appealed to in the human condition because such is a method to manipulate people.

I have a saying “We all have fear and desire, and whosoever should appeal to them most effectively shall become our master” fear and desire are the shackles that we are dragged about by, and the promise of wonderment and security from harms directs our actions, not in a sense of justice but in compulsion of panic and lust.

So the key is awareness of how our fears and desires are making choice in place of our own nature, the conditioning of zero confidence with our own determination so as to replace it with agenda not born of our own heart but of the world that seeks dominance over our strengths by festering in our weakness.