Greetings @crypto.piotr
The superbowl has always been characterized by a worldwide audience and sometimes breaks rating records, that depends on the teams in question, however it has been very mediatic because of the artists who sing at halftime and take that opportunity with that audience that is very large to give news about the crypto market and especially the Bitcoin certainly that will help a lot. It is important to keep in mind that this type of strategies are manipulated by large investors to make their moves and know in the future if they were effective or not, in addition to profit.
Every day there are big Bitcoin detractors and investors doing their best to knock it down or others to get more profits.