@crypto.piotr I dont necessary think that this is the only reason that is determening the Bitcoin price action at the moment. I do think though that this event will bring a bunch of new people into the crypto space.
With that being said, I highly doubt that they will go after Bitcoin. I imagine that a bunch of people will se these advertisments and dump their money into altcoins because they want to gamble.

You might be completly wrong with your exit liquidity assumption and I do believe that the week after the SuperBowl will be a red one, especially with the FUD around Ukraine and potential interest rates increases. This might be a good opportunity to take some profits but it is always difficult to time it right.

On the funny note: It is quite refreshing to see that not everybody on the world heard about the Super Bowl. I guess it is not the most popular sport around the world then :D