Traveling with Hidden Iceland

Waste generation is particularly tricky in the travel and tourism industry. The ability to travel is a luxury, and people often enjoy the opportunity to excess. Though an increasing number of travelers are aware of their environmental footprint, they don’t necessarily want to be told not to create waste or curb their consumption habits. Addressing this from the industry side, tour operators are taking action to create awareness among travelers and reduce their own waste. Nat Hab is the first tour company to specifically launch a zero-waste trip, but it’s certainly not the first to tackle the waste problem in its operations and tour offerings.