Basic SEO & Keyword Research - SEO Tutorial | SteemSkillshare [10% Payout to @steem.skillshare]
SEO (Search Engine Optimization) is indeed one of the important techniques that webmasters must learn. The main goal is to get a high ranking on search engine pages.
Surely you know that the higher your website ranks on the search page, the more traffic and leads you will get?
At first glance, SEO material may sound complicated because there are many technical terms that are certainly quite foreign to beginners. But take it easy!
In this SEO tutorial for beginners, I'll cover everything you need to know to get started with SEO optimization for your website and business.
Starting from basic SEO concepts to practical and easy tips to get top ranking on the first page of Google.
Given that Google's algorithm changes frequently, SEO optimization strategies must always follow existing trends.
However, don't panic! There are several main components of SEO optimization that are still relevant today.
To make it easier for you to learn SEO, in this article we will discuss all the components of SEO in detail in several sections, namely:
SEO Basic Concepts
Keyword Research
Creating Quality Content
On-page SEO
Off-page SEO
Technical SEO
Increase EAT Website
Well now let's just see all the explanations
1. Basic SEO Concept
Before understanding SEO learning material more deeply, Qwords friends must understand the basic concepts of search engine optimization itself.
In short, SEO is an effort and optimization step for a website or content to get top rankings on Google search pages (search engine result pages).
Basic Concepts of Learning SEO
The main difference between SEO and paid advertising is that SEO involves organic traffic. This means you don't have to pay to be on the first page of a search engine.
Now this means websites that get top rankings on the first page of Google will get quality organic traffic for free.
Given that almost 70% of searches on the internet start from Google, you can be sure that SEO optimization will be very profitable for your business and website.
How SEO works itself is actually quite simple. Google and other search engines have certain algorithms to determine content that deserves a high rank.
Later, search engine bots or what are often called crawlers will search the internet to find content and websites that meet the algorithm.
Unfortunately, until now Google has never publicly announced what factors are involved in the process of ranking a website.
But don't panic! Many SEO communities have found several main indicators that a website must implement for SEO optimization.
Factors such as website speed, content quality, SSL usage, keywords used, on-page seo, off-page seo, and many others.
Fortunately, in this article we will discuss all these indicators in full and briefly so that you can learn SEO more easily.
2. Keyword Research
Keyword research is one of the main indicators in SEO. The main purpose of a search engine is to display all relevant searches requested by the user.
To be able to enter these relevant search results, your content and website must have a niche and also the right keywords according to the target audience.
- Keyword Research
In addition, you are not only required to search for all business-related keywords, you know, Qwords friends. You also need to understand search intent and its competitiveness.
Here are some of the most important elements to consider when learning SEO and doing keyword research:
- Search Volume
Search volume or search volume in keyword research shows the number of times a keyword is searched on Google within a specified period of time.
If a keyword displays a search volume of 10,000 on your tool, it means that the keyword was searched 10,000 times in the last month.
The higher the search volume a keyword has, the higher the traffic you will get if the website is on the first page of a search.
- Keyword Difficulty
As the name suggests, keyword difficulty shows the level of difficulty that a keyword has.
The higher keyword difficulty (KD) a keyword has, the harder it is for your website and content to rank on the first page of SERPs.
Generally, popular keyword research tools like Ahrefs use a 0-100 number scale to indicate the difficulty level of a keyword.
In addition, usually keyword research tools will also display how many backlinks you need so that your website and content can rank well.
Of course, the higher the KD a keyword has, the more backlinks it takes to be on the first page of a search.
- Keyword Suggestions
After deciding on the right keywords and according to your business and content, don't forget to look for other keywords related to Qwords friends!
As the name implies, keyword suggestions are a collection of keywords that are relevant to the main keyword. These additional keywords are often also called long tail keywords.
In essence, long tail keywords are keywords that are longer and related to the main keyword. Long tail keywords also usually have a more detailed search intent
If the main keyword is “learn SEO”, the long tail keywords that will appear will usually provide more complete information such as “learn SEO for beginners, learn SEO guides, learn SEO WordPress” and so on.
You can use keyword suggestions to help your content and website rank higher on search pages.
- Tools for Keyword Research
The good news is that currently there are many tools that you can use to do keyword research, some of which are:
Google trends — free.
Google related search — free.
KWFinder — premium.
Keywordstool.io — free.
SEM rush — premium.
Keyword surfer — free.
Okay, that's our lesson in this post, then I will write again about the 5 points that are still left for us to learn about this SEO.
Creating Quality Content
On-page SEO
Off-page SEO
Technical SEO
Increase EAT Website
Original Article
Writer. @antaricsa
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seo knowledge is extremely important to get global attention
Good job, it is important to know everything about SEO to attract more users to our website or be among the first in search engines.
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SEO is a vital skill for any webmaster looking to enhance their online presence. With SEO, you aim to achieve a high ranking on search engine pages, which translates to more traffic and leads for your website. While it may seem daunting at first, especially with all the technical terminology, don't be discouraged. Take your time to understand the fundamentals, and you'll soon see the benefits.Remember, there are plenty of resources available, like the https://www.upwork.com/services/product/marketing-tampa-seo-expert-audit-1750158963168546816, which can provide valuable insights and guidance.