How to Check Our Competitors Website Backlinks ( How To )

In the world of SEO (Search Engine Optimization) there are various ways that can be done to optimize a website. One of them, namely by utilizing backlinks from other websites. Therefore, it is not surprising that currently there are many website backlink checking tools available on the market.

For those of you who don't know, backlinks are like references from other sites that point to our website. So that Google will prioritize our web when there are other users who are looking for similar information.

In the modern SEO era, the backlink function itself is actually increasingly shifting. From what started as a metric booster in Google's eyes, it has now become one of the lead generators for soft selling as well as personal branding to potential customers.

The following is a complete discussion regarding how to check competitor website backlinks and the benefits that we can get.

Benefits of Checking Competitor Backlinks

1. To Perform ATM Strategy

ATM or Observe, Imitate, Modify is the most common strategy in online and offline business competition. Interestingly, this strategy can also be used for website optimization in search engines, especially after we know the types of backlinks belonging to other people's websites.

2. Anticipating Keyword Decline

Keep in mind, the position of keywords in search engines is not eternal. No matter how good the website metrics and SEO strategies that have been done, one day they will definitely be evicted from the search engines if there are competitors who do better optimization methods. checking competitors' website backlinks can be an alarm or a marker whether competitors are actively optimizing or are still comfortable in their current position.

3. Outranking Other Websites

This benefit is inversely proportional to the previous point. So, in addition to anticipating threats from other people's websites, we can also develop strategies to shift the position of other websites on the first page of search engines.

The trick, namely by analyzing the strength of backlinks, content, to the structure of the website used. For example, after checking backlinks, the competitor's website managed to occupy the first position with the support of 10 backlinks. So, we should have more backlink injections or at least the same if we want to seize that position. This is an example of the simplest illustration of a website optimization strategy in search engines.

1. Ahrefs

Ahrefs is one of the most widely used website backlink checking tools. From the user side, this tool does provide many powerful features that can be used to analyze competitors. Unfortunately, the Ahrefs subscription fee is quite expensive for some people.

How to check competitor website backlinks on Ahrefs is very easy, you just type the URL of the website you want to analyze into the Site Explorer menu. After that, there will be detailed information on the number of backlinks, the number of referring domains, and various other metrics.

2. Moz

Moz is perfect for those of you who want to know how many competitor website backlinks have been planted. Through this site you can also check the quality of backlinks based on Domain Authority (DA) and Page Authority (PA) metrics, a popular benchmark used after Google removed PR (Page Rank) a few years ago.

3. SEMrush

SEMrush is a backlink checking tool with quite complete features to support various needs. In addition to functioning to analyze competitor website backlinks, this tool can also be used to conduct keyword research, complete with suggestions for the number of words and the number of backlinks that must be given to be in the top position.

The way the backlink checker feature works is almost the same as Ahrefs and Moz, which is all you have to do is enter the domain name in the Site Explorer menu.

4. Ubersuggest by NeilPatel

Who is not familiar with this one tool? Ubersuggest by Neil Patel is an SEO tool for a million people because it is known to be powerful and free to use without paying a subscription fee.

The way Ubersuggest works is relatively the same as other paid tools, such as Ahrefs and SEMrush. Of course, with terms and scoring metrics that have been configured by the Neil Patel team themselves.

5. Majestic

Without a doubt, Majestic is a backlink checker tool with a high reputation. With metrics called Trust Flow (TF) and Citation Flow (CF), Majestic is able to provide website quality analysis based on link building strategies that have been previously carried out.

6. Pi Datametrics

Pi Datametrics is a tool that can answer the company's needs in measuring SEO strategies that have been implemented. Through this SEO tool, you can get a summary of traffic performance, website page ranking position in search engines, to campaign effectiveness.

7. SEO Spyglass

SEO Spyglass is known as an SEO tool that is able to provide backlink data for other websites quite well. So, it is very suitable for those of you who are currently developing a strategy to outrank other people's websites.

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