That's pretty neat and slightly similar to what we are doing here at AIR WALLET but our platform is Airdrop based so it is more focused on benefits for the users as well as benefits for the companies.
I just wish these guys knew how funny their name is in English! (They need me on their team!) Too bad I can't be everywhere at once! It's sadly common in this field to see Asian companies with names that are terrible in English because for some dumb reason they never consult a native speaker, if you've ever try to read a magazine on an air plane in Asia as a native speaker you will know exactly what I mean...