Online: You will like the world without advertising terrorism

bakso.super (44)in #ico • 6 years ago

Perhaps what the online project offers us is even too good for the time in which we now live. More precisely, we may not be ready for such a significant change. After all, Online offers us to try using the Internet, in which there are absolutely no annoying advertising messages and other junk, which every second site is full of.

Using the block system, the Online team will be able to create a tool that not only relieves the Internet of advertising, but also modernizes it to a more efficient form.

Such inconvenient advertising

If you use the Internet for less than ten years, you have not seen it before: the pages were informative, and advertising only occasionally appeared in the form of a small banner or even a pop-up window that could immediately be closed, and not fight the execution of the script and intrusive sound that accompanies it.

Now, this luxury is no longer met. To ensure the existence of the site, as well as its profitability, their owners are literally stuffing wanderers with advertisements of various kinds, which, in fact, are not even relevant to the subject matter of the site. As a result, we see several problems:

The informativeness of the stanitsa falls. To the part for which you switched to the site, about 20% of the entire page falls, and everything else is occupied by advertising and a little decoration. This may be tolerable for versions of the site for personal computers but is completely unacceptable for mobile versions. As a rule, the content of the site is adapted for all types of devices, but the creators of banners do not bother with such trifles. In the end, they completely overlap with useful content.
The page loads longer. The logic of advertising companies is simple: if you can create "heavy" sites and users are ready to visit them, then you can create and advertising the appropriate size. Earlier, the speed of connection to the Internet, as well as the capabilities of devices did not allow you to load pages of large volume, but today they are much more powerful. Nevertheless, is this a reason to complicate the life of the user?
Well, as a consequence, the rating of many sites falls, due to the fact that the user does not adapt to pages that can not provide either informative content or download speed.

But let's ask ourselves again: what is the purpose of advertising and why sites sacrifice these most important indicators? All right, for the sake of converting! In theory, users who see ads on websites will be interested in content and will follow the link for further purchases. But in this scheme there is a small problem.

Imagine that you came to the congress of bikers from all over Europe. All on motorcycles, brutal, are dressed in leather jackets and heavy boots. And then, suddenly, a guy appears, advertising cosmetic products, designed specifically for men. At what does it actively, coming to the companies from time to time, persistently trying to attract attention.

Well, if this situation does happen, then we wish this guy good health. And from an example we take out a lesson - targeting is necessary for advertising. To make it effective, you need to offer the product to people who are interested in it. Otherwise, you will look like religious propagandists who walk from house to house, hoping to attract new adherents to their side.

As you can see from the infographics above, very few people on the Internet pass on banners, as they do not correspond to the interests of the user. Nevertheless, advertisers continue to spend fabulous amounts on advertising, which no one will see. The bottom line - in such advertising, not one side is interested: neither the advertiser, nor the site owner.

Internet without ads

This is what it offers for a new product Online, thanks to its system of eliminating annoying alerts, advertising, malicious scripts and other garbage, they promise to make surfing much more enjoyable and quick.

By eliminating advertising, you can ensure yourself a much faster download of the pages: as if you paid yourself a better tariff. In addition, you do not have to spend time looking at irrelevant search results, and find the information you need much more quickly.