SimplyBrand (ICO REVIEW) - The Power of Blockchain, AI, and Crowdsourcing

brainerdpaul (-2)(1)in #ico • 5 years ago

There is talk about a bubble building in cryptocurrencies. Certainly public interest has piqued as Bitcoin continues its exponential ascent up its price chart stealing headlines along the way. The blockchain technology underlying cryptocurrency is here to stay just as the technology underlying the dot-com bubble of the early noughties is very much still with us. Consider for a moment if you had entered the dot-com bubble market of 2001 and chosen wisely. Amazon, the e-commerce giant, is the prime example of a dot-com crash survivor. It had a market capitalisation of US$ 4.5 billion back then. Now it’s worth US$ 546 billion more than double the current market cap of all cryptoassets.
The e-commerce industry has arguably changed the way we shop and live, which to many people has basically become one in the same.

The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product. Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, the solution would be able to solve this problem at a larger scale and high effectiveness.

simplyBrand will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, the solution is able to solve this problem effectively on a large scale.

Vision

simply Brand was built to create a new world for digital commerce where in brands and consumers are protected from the damaging and lethal effects of counterfeit goods. A world where consumers can purchase goods globally with out fear of receiving a low quality or harmful product; where brands are able to regain their rightful market shares and no longer have to worry about being tarnished by counterfeit products which have made their way into the hands of loyal consumers. simplyBrand is creating a world of safe and trustworthy digital commerce free from the harm caused by the counterfeiting industry.

Brands will use the simplyBrand platform to request brand-protection services.

Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.

The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.

The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

Process Flow 1 - Identification
E-commerce platforms will be scanned constantly for product data to create an ever-expanding database with millions of product profiles.

Process Flow 2 - Verification
The data will be analyzed using AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to verify whether a given product is genuine or counterfeit.

Process Flow 3 - Enforcement
After a product is determined to be a counterfeit, Third-party will be able to access the product information, remove offending product pages and report the status of their work to the platform and claim their rewards.

Features of the Platform
Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.
SimplyBrand Ecosystem
Combining the power of blockchain, AI, and crowdsourcing to end online counterfeiting once and for all.

AI Technology & Machine Learning
With simplyBrand's established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.

Blockchain Technology
Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

SIMPLYBRAND AND BLOCKCHAIN TECHNOLOGY

simplyBrand is fighting counterfeit by involving every actors of the market (customers, brands, manufacturers, and all interested people in general). The reasons why this needs to be made through a blockchain are multiple. There are two that are really important:

The first is the security and the trust that blockchain grants to all the actors of the project (the customers who verify the products, the brands which participate in the process, the ever growing database that results of this operations). In order to verify and be sure to keep a footprint of every report on counterfeiting, the use of blocks is a must!

Secondly, connecting people is something important to create an accurate counterfeiting blacklist, but the problem comes to be: “How to use this list efficiently ? How can we transform reports/votes/lists into a threatening tool for counterfeiters ?” SimplyBrand had the smart idea to publish its blacklist on a blockchain. This will effectively reduce the ability of counterfeiters by increasing their cost and creating new obstacles to their business. Then, in a sense, the market itself will be their own nightmare.

HOW SIMPLY BRAND WORKS

Simply-Brand’s resolution framework is supported by 5 instruments developed to streamline the entire framework.

Staking Mechanism
Staking allows parties the “right of apply” on the proposal, which translates to the capability to contribute to activities and get detail on the platform. Staking also makes sure that offensive measures alongside the platform are evaded.

Crowd Reporting Device
This enables consumers to get tokens by reporting fake suppliers upon delivery or by reporting internet shops selling imitations to the platform.

Crowd Forged Verification Device
Anti-counterfeiting contributors will get independent sets of products to confirm. The honesty of the verification procedure by the crowd source is ensured with every user getting varying sets of items.

Rating Mechanism
To make sure that reports are lawful, each user’s profile is rated with a base score. Bogus reports to the system will lead to compounded rating inferences that might lead to account terminations or suspensions.

Blacklist Updates Tool
The list is verified and updated regularly by the system to make sure that is up to date. All Parties on the catalog can have their blacklisting reviewed upon paying assets to the system.

Simply put, these tools help govern and make more efficient what simply Brand aspires to accomplish.

UNIQUE BENEFITS

PROOF OF CONCEPT 1 - Impact Calculator

The simplyBrand ecosystem helps brands to measure the possible loss of revenue on online marketplaces.

The system will work to provide transparency within e-commerce to allow brands to further their understanding of the extent of counterfeiting and how to end the problem.

PROOF OF CONCEPT 2 - Counterfeit Risk Detector

With the counterfeit risk detector, anyone can easily submit a product URL and the simplyBrand platform will evaluate the risk of it being counterfeit through a percentage score.

DAPP MVP - Contribute with ease and fun

Anyone can become an anti-counterfeiting expert through the simplyBrand Dapp by allowing you to contribute to your favorite brand, earn tokens and exclusive products.

It’s easy to sign up and start your anti-counterfeiting journey while earning SBA tokens. Each brand will provide special products or services as rewards which can be exchanged for SBA tokens in the Dapp.

SBA TOKEN

Human layer will receive tokens as rewards and can either use them to purchase brand privileged items on simplyBrand platform or sell them on exchange.

Brands can buy tokens from exchange, and purchase brand-protection services on simplyBrand platform.

Token Details

Token: SBA
Platform: Ethereum
Standard: ERC20
Qty: 1,000,000,000 SBA
Price - 1 ETH = 4,000 SBA
Payment: ETH
KYC: No
Hard cap - 40,000 ETH
Soft cap - 4,000 ETH
Token Sale Plan

Presale start from Jan.10 till sold out or Mar.23
Public sale schedule: TBD
Token listing date Mar.31 on COBINHOOD