[ REVIEW ICO | EN ] 💫✨📧 Sendy 📧Sendy ICO (SNDY Token): Decentralized Blockchain Email Reward 👁 ✨💫

duyhenry (13)in #ico • 6 years ago

What Is Sendy?

Sendy is a new blockchain development that is created to give users full ownership of their electronic mail and letters. This platform is built in such a way that thanks to a peer-to-peer protocol, the user is given ownership of the e-mail data, and not the centralized services. An API was created, which largely makes the level of interaction between marketers and the e-mail service much better. In addition, this development allows awarding subscribers for the fact that they use mail. This is done in order to increase the user’s interest in the developed product, increase the demand for it, attract new public, as well as avoid spam and additional advertising. An important factor is that this development will not make major changes for the vendors, allowing them to deal with their business without any outside interference. Tokens that have been released will be distributed among the participants as a reward for using the program.

How Does It Work?

Actually, it does not work that complicated. For the marketer, this platform will prize subscribers for their attention. In this case, the prize will be granted in the form of micropayments and will be prized for every interaction in the email. Then, the marketer is also incentivized to develop their marketing quality.

What makes it a worth platform to consider is that there is nothing like fundamental alteration in case of behavior which is necessary for the marketers as well as those who utilize the network. At this point, it will make sure more significant email marketing instead of that wasteful SPAM email.s

Best of all, there is no fundamental change in behavior that is needed for either marketers or those who use the network. This will ensure more meaningful email marketing and less wasteful email SPAM.

The Current Issues

For email subscribers, email marketing sucks. Once you opt into receiving emails from companies, you will usually be treated like a free commodity. However, this is not so since your attention has value to it. In social advertising, marketers also suffer the brunt of poor advertising. However, email marketing is often at times treated like a free commodity. The marketers usually take attention for granted.

The current data shows that over 50% of emails sent for marketing purposes are usually SPAM. This has seriously affected engagement with emails. This is quite contrasting to how relevant the information you see on your newsfeed can be where marketers pay for your time.

For most marketers in 2018, email marketing is still one of the most effective channels for reaching customers. However, engagement with customers is getting harder by the day. Marketing emails now reach just 20% of the intended contacts.

In reaction to the problem of SPAM, big industry players such as Gmail now filter emails into promotions folders and junk. The filtering is based on customer interactions. If emails from a certain marketer have good engagement, they will be given better delivery. Thus, by incentivizing to open and click emails and giving value to their attention, the engagement rate could grow.

What Sendy says?

Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment.

Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention.

Through blockchain technology, we are building a platform-agnostic API that allows marketers to attach a token reward pool to their email campaigns, improving engagement rates and offering subscribers a frictionless way to be rewarded with cryptocurrency by assigning micro payments to their email interactions.

Importantly this requires no fundamental change in behaviour for either party - email marketers distribute a portion of their payment for sending to incentivise engagement with Sendy tokens (SNDY) and subscribers are rewarded for their previously ‘unrewarded’ engagement, which creates a virtuous cycle by encouraging best practices in sending, more engagement, and less marketing SPAM.

Once tokens are adopted through the API, subscribers can use SNDY to fund their own peer-to peer email inbox that gives you back ownership of your email data, instead of centralized conglomerate services like Gmail and Outlook owning it.