ARROUND - World’s First Decentralized Advertising Solution in Augmented Reality!

icoevent (8)in #ico • 6 years ago

According to the analysts at Juniper Research and Goldman Sachs, the augmented reality market will grow by 20-100 times in the next 5 years.

Project Description:

ARROUND is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications.

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.

Each element of the ARROUND platform combines to form an ecosystem capable of supporting an advanced consumer and retail application

Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.

Token:

The name of the token is ARR. Token Sale Starts is SEP 15, 2018. Token Sale Ends is NOV 15, 2018. Soft Cap is US $5000000. Hard Cap is US $30 000 000. 3,000,000,000 ARR tokens will be issued. All tokens that go unsold will be burned. The price of one ARR token is US $0.035. An extra 5% bonus will be provided for buying more than US $10,000. The ARROUND platform will use the ARR token released after the ICO. ARRs are used for all transactions within the platform, including the purchasing of advertising space and all payments between the platform’s users and AR developers.

Token distribution: 48.3% — Sales (Pre-sale and Token Sale); 8.2% — Bonus tokens for Pre-sale and Token Sale; 22% — Community Development Fund — CDF (including advisers, partners, etc.); 10% — The Network Development Fund — a fund to support master node holders (NDF); 10% — Team; 1.5% — Bounty.

Data:

Partners of ARROUND are TRESemme, Scania, Magnat, Campari Group, Wild Turkey, Moscow Zoo, CHI, Carmex, Horse Force, Rodery, 366. Whitepaper is available for download in English, Russian. As of September 18, 2018 in telegram –3101 followers, facebook-2559, twitter - 5090, linked in- 327, medium-366, bitcointalk and github. There is a YouTube channel called Arround Platform (224 subscribers).

Roadmap:

In 2016 was initial idea to create a communication platform based on augmented reality, optimization of the project’s business concept, presentation of idea and feedback. In 2017 was technical specification of the project; first major partner, 36.6 which runs the biggest pharmacy network in Russia and investment into the development of MVP. In 2018 was release mobile app for iOS and Android, launch first campaigns with partners, 36.6 and the Atrium shopping mall, release of the alpha version, seed the platform with content and open the doors to targeted users.

In 2019 will port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens, launch advertising campaigns with large pharmacy chains across Europe, engage advertising agencies on the platform and will develop self-service module for ad agencies to build their own AR content. In 2020 will be the first auction in the secondary market for the sale of advertising space inside the platform; launch of SDK, attracting third-party developers to the platform; expansion to new markets: China, Japan, Korea, Europe and launch of a pilot project with a partner in the US.

Team:

The team includes 14 people, which of them 5 advisors.

NEIL BRYANT RUSSELL is Chief Executive Officer. Experienced Internet startup manger, previously led Badoo.com as CEO, building the project to over 50 million registered users worldwide.

Arkady Yasashny is CFO. Ex-top manager of the largest Russian banks (VTB, MDM, Union), entrepreneur, investor in high-tech start-ups.

Dmitry Orekhov is CMO. Expert in Strategic Marketing and Management. Former director for strategic marketing of 36.6 and Gorzdrav pharmacy networks, and the Tsifrograd retail chain, a graduate of MIPT, with an MIRBIS MBA, specializing in strategic management.

EVGENY DOBROVOLSKY is Founder & CBDO, Chief Business Development Officer. Evgeny is the co-founder of Intalev, one of Russia’s leading automation outsourcing companies and Founder and CEO of Vladimir Textiles Holding, which has more than 2,000 employees. Evgeny also serves as Chairman of the Board of Soglasie, a leading private pension fund, and is a prominent member of the Russia-South Korea Business Council.

Advisors. Vladimir Nikitin is strategic ICO Advisor. Co-founder of Top ICO Advisor, an accomplished legal consultant, ICO advisor, Blockchain cryptocurrency specialist and a member of several Boards of Directors. A listed Blockchain Expert on ICObench (TOP-15), Vladimir is an active advisor on more than 25 ICO-projects.

Temur Shakaya is Strategic Partnership Advisor. Successful entrepreneur and investor in technology start-ups and chairman of the Board of Directors of 36.6, Russia’s largest pharmacy holding.

Igor Karavaev is advisor, Investor Relations. Successful adviser on blockchain projects, a leading expert on ICObench, and former Managing Director of Skolkovo Foundation, the preeminent Russian business incubator for startups.

Alexander Shulgin is PR and Community Advisor. He manages GRUPPA KOMPANIY FAMILIA www.familia.ru, which specializes in investments in Blockchain, new media, publishing, and entertainment sectors. He is one of the world’s leading experts in topics such as the transformation of the global economy, blockchain technology and the MES sector (Media, Entertainment and Sport).

Nathan Christian is ICO Advisor. Nathan is a technical expert in Blockchain-based accounting and financial applications. He is a Serial entrepreneur with over 35 start-ups in his portfolio. He is deeply entrenched in the blockchain space and has made it both his career and life passion. He is an accomplished blockchain and Fintech international speaker and is a top 10 ranked member of the ‘People of Blockchain’.

Web-site: https://arround.io