500K Registered users in 14 days, $0.00 spent on publicity

Everyone who has tried to do an ICO knows that the budget for publicity starts from $50K to upwards of $500k, sometimes running into millions. It is not uncommon to find PR and Advertising companies giving quotes and citing various expertise and experiences. Also not left out of the race for your budget are Telegram and Facebook Group owners boasting of their over 100K contacts

In every ICO project, like I wrote earlier, you have two routes to choose from, building a great product vs having a great publicity. Either of these will consume your time and resources. A great publicity will definitely get you infront of potential investors who may end up investing. A great product will put customers in your hand, who will end up investing as well as publicizing your product to potential investors.

At Dizcovery Network, we opted for building product, once we where done, we put up a small airdrop campaign on BitcoinTalk. Without spending a dime, we watched as the numbers increased from less than 100 to over 10k, once they got to 10k, we could not keep count. Servers and mailing systems where tasked to breaking point. Support was stretched and yes we encountered a dozen challenges.

Internationalization gained a new meaning as we had to struggle with encoding and database storage of various ASCII characters, timezone and currency among others. It was an exciting time. We survived a dozen hacking attempts and after we hit the half a million users, we closed our doors.

We have now started a 5 Million Tokens bounty to encourage download of our mobile apps. Registration has resumed on the web as well as the Mobile. We hope to hit 10 Million registered users before the end of the ICO which will be on September 30th 2018.

Meanwhile works are in the pipeline to start on boarding advertisers in late september 2018. This will be 3 months ahead of our Timeline. The advertisers will have access to over 10 Million DIZ tokens to try and see the difference between our advertising channel and what they have been used to before now.

Meanwhile do not forget to download the App from Google Playstore
Our ICO starts on 8th August 2018. Get up to 50% Bonus when you buy tokens before August 30th 2018.
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