Social media is a brilliant thing. Centrally controlled social media is an Orwellian nightmare. May I venture that we are at a crossroads? The push to get off social media is a double edged sword. On the one hand those who question social media control are joining the exodus (me among them I have deleted my Facebook account.) However that also means that dissenting voices are deserting the mainstream, which is, of course , precisely what the the mainstream want. Now if alternative platforms like Steemit are going to maintain influence in popular culture then block-chain integrity will be a game changer. However, if all that happens is the desertion of the mainstream by dissenting voices then all of us who support a paradigm shift will have lost as a result,