3 Unique Instagram Growth Hacks for Brands!

Instagram is one of the top social media websites when you talk about some serious Brand Engagement. With more than 1 billion monthly active users, any business niche can be found with highly engaged followers from all over the globe. Traffic from the website is sent to millions of brand portals everyday with the help of micro and mega influencers. Of course, a brand does their own promotion and media as well. Combining all of it at one place has become a favorite marketing strategy for every social media manager.

Now let's learn 3 unique growth hacks to increase followers and engagement on your Brand's Instagram page.

1. Branded Hashtags

Hashtags will help you reach more people. But branded hashtags can help you go viral especially on Instagram. Consider them similar as keywords in google. Website searching algorithm works in mysterious ways that nobody knows about except he devs who made it. But basics are still the same. Several big or small brands make use of this strategy to curate specific content for their special products and campaigns.

For ex: #shareacoke started by Coca Cola has been widely used among the group of friends and families. Millions of stories started spreading all over social media, not just Instagram, through this hashtag.

This is a perfect example of human interaction featuring the brand's major product - CoCa Cola.

2. Engage With Targeted Audience

If you are into a business, chances are that there will be competition. And there will be other people doing something similar in your niche. If you want to grow the number of real followers on your brand then interact with people who might be interested in your product or service. Follow, Engage, Support other local influencers and end-users who can get access to your brand easily.

To find your target segment, spend sometime in researching about the behavior of the people you are looking for. Anything that is relevant to your brand. Then engage with them on your photos, videos, stories, others' posts. Reply each and every comment which is thrown at you. Dodging spam is also an art and finding real ongoing conversation is the ultimate growth hack.

3. Share Instagram Exclusive Content

Cross promotion is easy and advisable. It gives you a wider view of audience which is available at your disposal. But if you post exclusive content on Instagram, it will create a great incentive for your Facebook or YouTube audience to follow you there as well. Use Instagram to share the pictures of your office and work culture as exclusive content. It helps you connect with your audience closely and in a better manner. Show the lifestyle of people involved or anything that spice up your whole game.

The above example showcase the pictures with tag #LifeAtShopify that has pictures by the Shopify's official Instagram page and their employees while at work. Similarly you can find exclusive pictures from other big or small brands as well.

Hope you guys enjoyed these hacks. Please try them for your own brand and let me know in the comment section if you have any other tricks up your sleeves. Cheers and happy Instagramming!

Note: @adollaraday has been added as 5% beneficiary in this blog using @steempeak.