100 years of advertising aesthetics in 1 minute

In the last two years I worked on an editorial project called Mondocane, this is one of the audiovisuals series I developed for the magazine: Ch[a]n[ges]. My goal was to show a century of history in just 60 seconds without any ideological influence conveyed by written informations. This one in particular is about printed Advertising. I think it's very interesting to see how a simple ad can depict a lot deeper picture of cultural and ideological aspects of an era and its society. Besides, another fascinating thing is to see how aesthetics change through ages, moving from different techniques and concepts that in some way seem to follow a circular path. (full screen recommended)