So this ICO is for a project to essentially "lure" gamers and peopple into cryptos, ok.
I see mroe value in crypto currencys like Game Credits, that is a project that works with game producers and development programs like Unity so that game developers can integrateinto theyre game ways to buy and sell game items with Game Credits. And even doing so cros games kinda. And you can buy games with GC.
There is also one that recently ended its ICO phaze that is aimed towards streeming services like Twitch, called Referum. So cypto is moving into gamin comunitys directly.