I find it intriguing on your take on the fact that people 'need to be held by the hand and be shown what is good and bad.' I would agree with you to an extent. However, I would also argue that people need to have a real incentive to change their habits. Despite the fact that we all know that unhealthy eating leads to disease or illness in the long run, many of us do still eat unhealthily!

It shows correlations with smoking, although we know it leads to cancer, people still smoke!
Also with the current complications with climate change and the basic change in lifestyle, such as not eating beef. People will be advocates of saving the planet, but still eat beef.

Even moving to electric cars to lead a greener lifestyle with transport choice, it has taken years and years for somebody to crack the market and make people actually want to switch. This was Elon Musk who brought out Tesla, why did people buy a Tesla? Because it is sexy, it is fast and it an image. Not really because it is contributing to saving the planet.

I really feel that as humans we need to be forced into something, or nudged because basic ethics just isn't enough.

Great article by the way I loved it! Never saw it from the perspective of the bloke in the video so it is always good to see it from that point of view also.