2018, turning point in the Las Culebras winery

The family winery of Ribera del Duero turns to wine tourism and reinforces its presence on the Internet by launching a website with an online store and social networks

The family winery Barco las Culebras, producer of Ribera del Duero wines, today opens its new website with an online store. It is the starting point of an ambitious project to renew its brand image in which it is also contemplated to double its presence in the main social networks and bet decisively on wine tourism, always maintaining its desire to produce quality wines that satisfy the expectations of the most demanding consumer who is committed to red wines from Ribera.

"We have been pampering the 14 hectares of vineyards for which we obtain our exceptional Tempranillo grape, making our wines with great enthusiasm and now we want to make ourselves known in a global way using the facilities of the Internet", explains Víctor Alonso, owner of the company based in Pesquera de Duero.

For this reason, traditional sales channels now add online sales through their own website www.barcolasculebras.com. The store is structured in wines (Young, Oak, Crianza and Reserva in normal size and Magnum), lots of wines and accessories such as glasses or personalized boxes. The winery, aware of the importance of offering a unique souvenir to the consumer, also offers the possibility to purchase wines with labels designed specifically to celebrate family events or company events.

All the activity of Barco las Culebras will also be disseminated through the social networks Facebook, Instagram, Twitter and YouTube, where the company wants to reinforce the links with its followers with a more direct and close communication, sharing experiences of their day to day and current news about their wines.

Feel to remember

In addition to the new online journey, the Alonso family also wants to boost wine tourism. "Until now, all the visits we have received have been very satisfying for wine lovers as well as for us. Now they want to offer unique experiences to the enotourists, who go from the unique visit to the winery or adding the vineyard to introductory courses to the wine tasting or technical explanation with our winemaker. If we want to please those who visit us, we must be flexible and respond to their expectations by adapting to their level of knowledge of the world of wine and satisfying their greatest curiosities and interests. We understand it as a unique experience to live the Barco las Culebras project. Because you can forget something they tell you, but hardly something that you feel, "says the winemaker.

For this reason, from their website they offer the possibility of making groups reservations to live EXPERIENCES that are named after the chromatic range of the labels of their wines and that are summarized in: Rosa (initiation course to the tasting), Lodging (tasting) of the wines Young and Oak), Red (wine tasting Roble and Crianza), Dorada (visits to the vineyard, cellar and tasting with the 4 wines) and, as the sum of all the above, Blanca (all the above with the explanation technique of your winemaker). There is also the possibility of enjoying these experiences through a special proposal for couples.

With all this, Barco las Culebras aims to become a point of reference in wine tourism in the prestigious Ribera del Duero Wine Route and generate an unforgettable memory for those who dare to meet them personally.

More information:

Yara Alonso

645 14 06 23 / [email protected]