A shifted mindset

The Long-Game --> A game where the process is more important than the end result. Where building your masterpiece is the most enjoyable thing to do. My posts in this Long-Game series will be investigating the Steem blockchain and all the latest happenings on it! The future is bright.

They are all referring to the long-game of the Steem blockchain and anything that remotely relates to that.

In these posts, these topics and more will frequently be touched upon:
1. dapp developments
2. interface features
3. ideas for the future
4. content creators on Steem
5. entrepreneurs on Steem
6. and anything else!

Essentially, everything is up for grabs in these posts. They’re about the future of our favorite blockchain: the Steem blockchain.

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I saw a post earlier that reminded me of an idea I had as well about how we would attract people to the Steem blockchain.

How would we entice them to join Steem?

If they are a content creator... How do we excite them about the prospect of being a creator on the Steem blockchain?

If they are a user... How do we excite them about the prospect of being a user of Steem?

If they are a business owner... How do we excite them about the prospect of building their business on Steem?

A lot of this becomes a discussion of incentives.

What incentives are in place for these 3 groups of people?

Is it truly possible to make it as a content creator on Steem?

I think the sales point of the rewards pool is kind of a mute point. At the current price level of Steem, no content creator is really going to make a full-time living off of the rewards pool. Even if they could, it's not scalable enough to expand to the masses of content creators that we want to attract.

So instead, I propose that we make the excitement around the ability to build an audience on Steem by leveraging the rewards pool as a means to entice users to engage with content.

A user doesn't necessarily have to make a full time living on Steem, instead, they can just consume content as they normally would and get to engage by writing comments and what-not and be financially compensated for doing so from the rewards pool.

This is a shift in the mindset of being a creator on Steem who simply earns from the rewards pool to being a creator on Steem who uses the rewards pool as a means to build a better brand and then use that better brand leverage to earn in the same way as any other creator: through products, ads, sponsorships, etc.

Your audience wins.

You win.

Businesses win.

Everyone wins.

What do you think of this mindset for content creators here on Steem?