The two secrets of growing a small business. How the flexibility can help you

Emotional reactions are diverse, because the people most likely are now going through some rather big financial problems. I feel disappointed, wounded, they have the impression that they have done everything they can do, that our country is shit, that you can not do business unless you steal alongside the state (eventually).

My opinion is slightly different. Life offers you enough chances to teach your lessons. When you fall, you usually fall from your fault, because you are not emotionally evolved, you do not understand the rules of the game, you are not flexible.

The simple fact that you are trying to do a business does not suppose you will succeed! Most of the young people without experience have the impression just because they talk about a business they want and invest some money (often too few or borrowers) that they are entrepreneurs.

One of the main causes for today's small businesses is that they are not flexible enough. They are more focused on what the "patron" wants to offer (or what image he wants to have) than on clients and their needs. The lack of understanding of needs and "fines" from the need of a customer is the reason no. 1 in bad earnings!

When you have made the decision to become an entrepreneur, it is no longer your concern as a person, you are just a tool of the business you are building. And so you can do a good job, ALL ATTENTION should be directed to understanding your clients and their behavior.

Because behind a business there is usually a person (more or less young but eager to act), the initial analysis must be done at the level of introspection. There are two rules in the small business that I have said and I repeat here too:

Secret 1: Every business is done in the face and likeness of the one who holds the frames

This rule says if you work at the person behind the business (at you), the business grows or solves its problems. If you are behind a business, then the first step would be to make yourself responsible for the idea of ​​a personal growth, so you can hope for a profitable business. You can not blame the business or the system when there is no profit. You are the one who does not analyze in depth and finds no growth solutions.

When you take responsibility for bad results, you can control the actions that make or not profit. When you think the blame is not yours, it's the unfriendly environment, you put yourself in the position of the victim. When you are in the victim position, you have no control over the results.

There are two types of personal growth that can help you, including keeping your business on your feet. You have to think of them as two children you have. You have to feed both of them, you can not just focus on one.

Exist:

intellectual growth
emotional growth
We tend to be better on a type of growth. IT'S NOT ENOUGH!

Intellectual growth can be very simple: by continually gathering information on your domain. You can tell him research, you can tell him documentation. The fact is that if you remain constantly curious in the field started by you and you are constantly gathering information, you begin to make connections and innovate. When you have no hunger for news in the field and you have the impression that you already know everything, your business goes down.

Emotional growth can be made very simple again: through social exposure, action and diversity of actions. Captioning at the emotional level usually means entering a routine, the same activities, the same clients, the same things made on DAY DAY. When this happens, your business goes down. Small businesses can not run from a four-bay office and a lock on the door. Looking to grow emotionally, you learn to communicate better with your clients and partners, be more balanced, more flexible, and have backup options all the time.

When you feel like you're capped, when you feel you're not growing, when you feel flaccid, you are not excited, you feel passive ... He has blocked a growth channel from the second.

Secret 2: For a small business, in order to survive, professionalism and creativity must be the order of the day

Professionalism in this case means doing what needs to be done for the client. From emails / phones responded in record time to delivering / service as book, from sales / negotiation made through the FLEXIBILITY of a small company to the PERSONAL relationship you reach with each of your clients.

A small business is your friend, beyond all.

What a lot of fun in small businesses is when I see a multinational attitude in them. Bureaucracy, poor communication, rigid offers, long working hours. When you have a small company and have your sleeves sleeved, then you are aware that a product or service can be delivered / performed even at 11-12-1 at night.

One of the capital's 'sins' of a small business is that it is trying to look bigger than it is. Just like children who are rushing to become adults. You must be proud that you are a small company and behave as such, with the benefits your status gives you.

When I was in the agency, I also remembered that one night before Christmas we were sitting and writing some calendars with an employee, which we delivered at 8 o'clock in the morning to a customer. Why do we work this way? Because this is the kind of advantage a small company can offer. When the company grows, you can shut down the phones. But when you're a "little" player, you have to do everything with enthusiasm and know you can call at any time. That's just your advantage, the opening.

A big company has only rules. 🙂

Sun Tzu in "Art of War" said that if you have a small army and you want to win a battle, you must have soldiers who excel in the battlefield ("peaks"). On the other hand, if you have a large army, you do not need soldiers to excel, but you only need highly disciplined soldiers to keep up with the tasks. Small company: people with initiative, capable, enthusiastic. Big company: mediocre people who do not get out of the "curriculum", possibly only key posts with very capable people.

A small company has individualities. A big company has jobs.

Also, at the bidding level, as a "small player" you do not allow yourself to accept a refusal to bid. ALWAYS you go talk beyond a refusal, I keep going! You ask why they chose the other offer and you need to know more about what they really want. A large company does not come out of the standard offer. You have the flexibility to play with the offers until you get to a common denominator, put it on to pack with products that others sell (you just buy them from others and put them in your package without the addition) or offer extra services to reduce customer effort.

If you look at the second "secret," the combination of professionalism and creativity can give values ​​like: enthusiasm (what you do), action (o, yes), finding solutions in critical cases.

It's never the fault of your business or the system that bankruptcy knocks on the door!

You are responsible for how you move and you most likely have not used the main asset of a small business: flexibility.