SOCIAL NETWORKS AS A MARKETING STRATEGY

Marketing in social networks refers to all those activities carried out in order to promote a brand through social networks such as Facebook, Twitter, Youtube, among others, which are at their peak among Internet users, and facilitate the interaction of the brand with its target audience, at a much more personalized and dynamic level than with traditional marketing techniques.

Strategies in social networks are the heart of a marketing plan. Depending on each company and each case in particular, a variety of them can be generated, but applying them and becoming successful is another issue.

That is why today I will be very motivated to share five strategies used by large companies in Social Media with success, to increase their sales and obtain a return on investment in both qualitative and quantitative terms.

The idea of ​​these strategies is to go a little further and define real metrics such as generated leads, conversion to clients and income produced.

The idea of ​​this post is also that you know how big companies do, you also have a small business you can take advantage of them and apply them in favor of your business.

Strategy # 1: The brand image

One of the main strategies in Social Media is to improve the image of the brand and the positioning of a company, in the public mind. For this, a good strategy is to plan and make viral videos that are distributed on platforms such as YouTube and Vimeo, but we must not only remain in brand image, but we have to see how to take advantage of this element to generate sales.

An example of a viral video of 2012 is that of the LG company that had more than 5 million views, here is the link in case you have not seen it yet:

This video called my attention because it made me laugh for several minutes

Strategy # 2: Online Sales

If you have a small company that sells products online, one of your goals is to get users to come to the page of your products and buy them, right? But ... how to do it?

Here is the example of the computer company Dell, which uses its Twitter channel with more than 650 thousand followers to communicate offers and promotions on their products with a very good profitability.

If we perform an improvised exercise analyzing the ROI of Dell we can conclude that if they have 650 thousand followers, and for each tweet that they launch, they see something more than 3% of followers. Of which 1% click on the link to have more information about the offer, and of those, 10% decide to buy it.

The result is that for each promotional tweet they generate 50 sales that at an average of $ 500 per computer becomes $ 25,000 of return on investment for each promotional tweet that Dell launches. What do you think of the strategy?

Strategy # 3: The Market Study

A very important potential provided by social networks is their ability to use them as a tool for market research, where we can know very valuable data for our business.

One of the best examples is the one carried out by the Starbucks company with its website MyStarbucksIdea.com. That's where they decided to create a platform for users to leave their ideas to improve Starbucks.

The result is very good, since users can not only leave thousands of ideas but they can also vote the ones they like the most, and leave their opinions.

Strategy # 4: Customer loyalty

We all know that it costs more to get a new client than to retain one that we already have. Based on this rule, some companies have decided to use social networks as a loyalty tool.

One of the best examples is the strategy in social media is Comcast, a company that had a very bad brand image and decided to implement a customer service system using several channels on Twitter. This is where a real team of people are exclusively dedicated to supporting clients and converting complaints and requests to leave in new business opportunities.

The results are after the sight, have more than 150 thousand followers on Twitter, and this strategy is helping them to turn their customers into potential sellers of your brand to your circle of friends.

Strategy # 5: Leads Capture

Generating databases of potential clients is one of the most profitable marketing strategies in the medium and long term. Since it allows us to open a channel of communication with people interested in our product or service.

Once the data of the potential client has been obtained (name and e-mail), we can send direct and personal communications through email marketing campaigns, so that social networks and the generation of leads (potential contact) must go hand in hand.

To capture leads we can use different tools, and therefore we must define a strategy where we take advantage of the full potential of the Internet. Supporting us on our website, social networks, the download of ebooks, blogs, advertising campaigns, etc. In such a way that little by little we will generate a database that will help us convert into sales.

I hope that with these 5 strategies in Social Networks that I just shared; and that have proven their effectiveness; serve you to apply them to your company and thus be able to generate more sales and more business

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