Looks good to create awareness but in my humble opinion, it's highly unlikely that anyone would buy something that they don't understand, well at least not a lot of it, perhaps a negligible amount for novelty sake. It might be more effective presenting an easy to understand explanation of bitcoin instead. I am presuming that they targetting those who probably have heard of bitcoin but don't really know anything about it because those who do will know how to buy it. Then again, what do I know? For all you know, the owner is raking in millions with his OTC sells.