MOZO - The Token of Discovery.
Marketing is part and parcel of every business strategy, getting clients to see your products is the main problem in marketing. In today's technological advancement there has been changes in how marketing works, the recent online activities have played a role in the industry. With the introduction of blockchain technology companies have started incentivizing their customers to come to their shops in exchange for discounts which is a modern marketing strategy.
With the shift in digital money promised by cryptocurrencies a blockchain start-up called MOZO plans to take the marketing industry by storm by introducing the first blockchain based marketing system in Asia. The Blockchain industry has created a lot of awareness concerning the benefits of digital currencies and Asia has been in a position to get more supporters of the new financial movement. The Asia market has a lot of potential towards adoption of the project because the love and appreciate discounts, bonuses and loyalty programs. The customers feel appreciated and that’s why this marketing strategy has been working for generation. The MOZO projects plans to step a bit further and introduce the missing features such as customers incentivization through one platform that connects many industry players for easier claims of their rewards for goods and services in a distributed environment.
The Asian market has huge potential for MOZO and accounts for more than 3 million possible users who frequent over 90 Million shops. Traditional forms of offering discounts are outdated, they included gathering points in exchange for goods in a pre-determined shop, low value in discounts programs and inconveniences brought about by the traditional forms of marketing. Users will be able to accumulate their incentives from different stores in one place and be able to claim them in partnered stores.
This amazing project plans to decentralize centralized discounts environment and make it more horizontally spread to benefit both industry players who include the users/ clients and the store owners. Users will also be able to get different offers on the application giving them more opportunities than ever before on their shopping activities.
How MOZO System Works.
The MOZO system is amazingly innovative and effective marketing tool, the application allows users to install it in a compatible device that uses artificial intelligence to work when connected to the internet and when it is not connected. The application uses algorithms to calculate rewards and payment details on any transaction whether incoming or outgoing. The smart contract feature allows the application to process this transaction automatically without the need of a third party lowering the cost of processing significantly. The smart contract feature will also be beneficial in preventing double spending and reduce fraud through a transparent ledger technology environment.
The MOZO network will also allow refunds which is a common occurrence in the industry and one of the major missing features in most blockchain projects, this is why this project is exciting to the blockchain community and can't wait to get the the project in motion as the pioneers of cashback services using blockchain in the shopping industry. Incentives will encourage more users to get value for their efforts ad increase marketing results to stores that will start using the MOZO system to promote their stores and products.
MOZO Tokens.
The MOZO team has minted MOZO tokens that will fuel the ecosystem and they will available in major exchanges for easier access to the decentralized community that will use MOZO Application. The Tokens not only will they be redeemable on the stores users will be able to redeem them for major cryptocurrencies in exchanges creating more value to the rewards given to the users.
The main focus on the project efforts is geared towards making the applications a daily applicable application and they plan to partner with many stores across Asia and the whole world as time goes by. Over 38 stores have agreed to partner with MOZO and use the application to reward clients giving the project a head start as it transforms the marketing scene.
MOZO ICO
The project is currently raising funds through an ICO that will conclude on 18 July and immediately after the ICO an update of the application which the developers are working on will be released, nicknamed MOZO 3.0. There are more future announcements in progress and the chart below will summarize it all:
Conclusions.
The project is a game changer in the scene and the promises made if implemented will help the users and partner stores have a mutual agreement and understanding of the reward system, which is improved and solves problems existing in the old system which include value, convenience and transparency. The project is a noble solution and I will keep an eye on the progress. If you would like to learn more about the project please check the links below for their social network, official page, and important links;
References
Web: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4169993.0
Telegram: https://t.me/mozotoken
Twitter: https://twitter.com/MozoToken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
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