Mass appeal has always been an alluring concept to master and has been a subject of interest of mine for a long time. Working with musicians who push their music online has been a perplexing puzzle since i started, I see people succeed above the usual amounts and the illusion of simplicity masks the power which I smell from the general tone of the digital air..

It is a little known fact that there is a mathematical equation to popular success, to mass appeal. It was used deliberately by bands like ABBA but also probably many more one hit wonders that came and went. the latter being a higher chance of a fluke pass but interesting to understand none the less..

In a digital era of content.. a fluke can be as powerful as a planned execution.