A few days after the Parkland massacre, the company controversially promotes the "bump-stock" device that modifies weapons to fire dozens of bullets per minute.
In the midst of the debate over gun control in the US After the massive shooting in which 17 students died in a high school in the state of Florida, last week, a marketing offer is causing a stir.
It is the company Slide Fire, based in Moran, Texas. Dedicated to the sale of accessories for weapons, the company thought that the best thing to commemorate the president's day - which is celebrated on Monday, February 19 - was to offer a discount of 10% on all its products to customers who use the code " MAGA. "
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MAGA is the initials of the campaign slogan of the now president Donald Trump: "Make America Great Again", said his electoral slogan in English.
Originally established in 1885 for the birthday of George Washington (first US president), the holiday "serves to recognize the achievements of the presidents of the United States", can be read in the email sent to dozens of customers of Slide Fire .
And below, he adds: "And in honor of the president's day, we are offering a discount to all our followers, using the coupon described below, you can get a 10% discount on all our products and accessories. Coupon code: MAGA".
Several people, including the journalist of the British newspaper The Guardian Lois Beckett, published the story showing the image of the promotion and highlighting that one of the star products of Slide Fire is the "bump-stock".
These mechanisms are added to the back of a firearm and make it bounce forward with each detonation of the ammunition magazine, although it has no mechanical parts or springs.
Thus, the replacement stock gets a semiautomatic weapon to work in a similar way to an automatic, in which a single trigger movement causes all the cartridges to fire up to finish the charge.
This accessory became infamous because it was used (although from a different brand than Slide Fire) by Stephen Paddock, the material author of the Las Vegas massacre, in which 58 people who were enjoying a music concert lost their lives country on the 1st of October.
A massacre that became the deadliest in US history.
