Writing quality and interesting content is an option. You can choose to allocate the time it takes to work to create quality content and build a brand well. Or you can choose to take the easy path and write the potluck content, an option that ultimately hurt you because it will only waste time and energy.

The choice for content marketers is clear. To improve SEO rankings, get traffic and leads, you need to create interesting and qualified content for your blog or website.

When you write original content, search engines will help your site get more exposure. Google does not like and will penalize sites with duplicate content. On the other hand, Google wants to reward high quality sites that contain original content. So interesting content not only makes the website better, but also improves the ranking of the site, which can have a very positive impact on your business.