Difficult! I believe OMG is one of the more interesting ETH projects. But still, they say, they habe MVP de facto ready, what's the gain, if ETH still wont be able to handle that for another year or so? Then, those dispersing developments with hard spoon there, possible airdrops on this and that chain, it has become difficult even for the interested and benevolent investor to follow their path. They might be geniuses or a total fail, good example for how close these things can be together.