Things You Didn't Know About Alpina Paint (Germany) | Superbrands TV - Deutsch / German
Alpina Farben is a Superbrand.
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In a world of global commerce and competition, excellence matters above all else.
Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Alpina is a Superbrand.
Alpina is a market leader in interior and exterior paints, interior lacquers and glazes, and Paint-Mix-facilities, continually inspiring the market with new directions and products.
Alpina’s continuing success is the result of its ongoing product innovations, and by providing assurance and guidance to consumers. Alpina’s high quality and unique coverage power have mades it the number-one Paint-Brand brand for both white and colored paints for generations of consumers.
Since 1995 the white cat has been a unique brand-icon for the brand "Alpinaweiß" as a symbol and a sympathetic character to consumers, representing purity, cleanliness, the finest odor-free quality and ease of use.
Alpina’s Colour paints, lacquers and glazes have achieved the highest level of prominence with 95% of the market. Mainmarket is the classic "do-it-yourself" store, and 72% of German "do-it-yourselfers" have used an Alpina paint product, making it the most popular with consumers.
Alpina’s products have been approved by independent test-institutions. It’s lead product "Apinaweiß" is currently winner of "stiftung warentest" in the category of dispersion paint (5/2012).
Innovation and progress are the key points to keep the leading position of a brand stable. Alpina continually performs market research to discover needs of the consumers and create new products. As a result Alpina maintains a close relationship with customers, helping choose the right product for each project.
Alpina maintains its commitment to sustainability, creating products that are environmentally-friendly, and focus on health, value and the highest quality.
Consumers can always be confident that products with the name "Alpina" are easy to use, even without professional know-how and guarantee a perfect result. Alpina’s brand promise is a combination of simplicity and perfection, appreciated for generations of consumers – always at the state of the art. Many consumer simply say "Alpina" when they ask for "wall paint".
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