All behaviors which humans adopt can be said to have potential to impact the emotional states of other human beings. Moral behavior could be defined as behavior which conforms to some community standards put forth by other human beings. If the golden rule is not data driven then the behaviors it reflects are not based on the desires, wants, needs, feedback, preferences, of other people. As a result how can we assume that following the golden rule will produce behaviors which will be perceived as more moral than the behaviors produced by following the platinum rule which can conform exactly to the preferences of the community, or the individuals judging the behavior?