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RE: Emotions Often Win Over Reason, Feeling-Good Can Matter More than Facts
It is a long known truth that emotions are more important than facts when it comes to decisions
(This is also a famous a bane to the left, which after all has the ideological base that you have to inform people and then they will make the right decisions, which they mostly don't do. I always see the pattern "they haven't heard the facts! that is why they are stupid!" on this side.)
Probably the most famous persons to know that are Hitler and Goebbels.
Hitler always trained his speeches in front of a mirror, looking how to make the best gestures etc.
And if you look at Trump today: The farer away he is from facts, the more his fans seem to like him.
Indeed, decisions are made by valuations which are emotional, what they care about will influence decisions making because it's valued. And although facts matter if you value facts, if you don't and just go with whatever you "prefer" then facts don't really matter in how you make decisions.