Apple Keynote: the summary of announcements (iPhone 13 Watch Series 7, new iPad ...)

Apple introduced its iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, as well as other products such as the Watch Series 7 and the new iPads.

• AirPods 3

Among the potential surprises, it is rumored that the AirPods 3 could be presented as well. And dBrand's indiscretion corroborates this hypothesis.

We will have the official answers shortly!

• STILL A LITTLE PATIENCE

The video starts to come alive on the Apple Live Video side! A little relaxing music before going heavy (we hope).

• LET'S GO!

And boom it starts! Small introduction with a piece of very groovy music (I move my head in rhythm while writing these lines). Apple knows how to make its keynotes entertaining events, we cannot deny that.

And Tim Cook then comes on stage. As you can imagine, he started with a little "Good morning" as he usually does.

• A NEW IPAD!
  Apple also presents a new iPad! Best cameras, A13 Bionic chip, and a price of $ 399 with a minimum storage of 64GB. Pre-orders start today for availability next week.

Also, count on compatibility with the Apple Pencil and the True Tone display for better comfort on the 10.2-inch screen. For video calls, the selfie camera is equipped with an ultra-wide-angle lens that allows you to take advantage of the Center Stage option to automatically detect the user's movements and keep them in the frame.

• AND AN IPAD MINI!

The iPad mini also gets an update. Apple emphasizes 5G compatibility and the USB-C port. The second-generation Apple Pencil is also in the game.

• THE PRICE IN DOLLARS OF THE IPAD MINI
  The iPad mini sees its price start at $ 499 with availability next week (pre-orders start today).
  Its tiny size should continue to attract a lot of people. In an excerpt from the promotional video, we see an actor putting the tablet in his pocket, for example.

• WATCH SERIES 7 TIME

Here is the Apple Watch Series 7! A more immersive screen thanks to 40% thinner borders, more rounded edges, and new functions that we will discuss.

• MORE PRACTICAL AND MORE RESISTANT

The Apple Watch Series 7 now resists dust and benefits from a more rugged finish. In terms of functions, you have a better thought-out experience. Messages are displayed better and you even have access to a full keyboard to answer them.

All the activity sensors are still there while the dials are diversifying to display information always better. Also, charging becomes faster - 33% more efficient than the Series 6.
The Watch Series 7 is priced at $ 399 for availability this fall. Note that the Fitness + sports coaching service will land in more countries, including France, with workouts that will remain in English but will be subtitled.

• THIS IS THE IPHONE 13

The star is here! Ladies and gentlemen, the iPhone 13.

• PHONE 13 AND IPHONE 13 MINI

For now, Apple is focusing on the iPhone 13 and iPhone 13 mini. They are the same phones with the same design and, as the names suggest, different sizes.

The screen has been tweaked to offer more brightness (especially on HDR content), more accurate colors while achieving better energy efficiency. All with a larger battery.

• APPLE A15
  Obviously, Apple is integrating a new A15 chip to boost its new iPhones. The SoC promises to be 50% faster than the competition on the CPU and 30% on the GPU. It embeds 15 billion transistors and relies on six cores, two of which are dedicated to high-performance tasks.

• VIDEOS!
  The iPhone 13 and 13 mini notably have a better ultra-wide-angle at the rear (12 mpx, f / 1.6, 26 mm equivalent).

But even more impressive: Apple offers a cinematic mode that allows you to enjoy very high-quality video recording. Thanks to powerful algorithms that know how to automatically manage the changes of focal lengths according to what is happening in the immortalized scene.

• BEST BATTERY
  Without giving technical details on the battery, Apple promises enhanced autonomy on the iPhone 13 and iPhone 13 mini. The brand explains that this is mainly due to software optimizations and algorithms.

• THE PRICES OF THE IPHONE 13 AND 13 MINI
  The iPhone 13 and 13 mini are priced at $ 799 and $ 699 respectively in the US. These prices are for the most affordable versions with 128 GB.

And yes, we say goodbye to versions of 64 GB. The iPhone 13 and 13 mini are available in versions of 128, 256, and 512 GB.

• FOCUS ON THE PHOTO

The photo block is more refined than ever on the iPhone 13 Pro and Pro Max. The telephoto x3, the wide-angle, and the ultra-wide-angle thus promise a large plurality of shots with more precision than ever.

The main sensor is the largest ever integrated on an iPhone while the ultra-wide-angle now gives access to a macro mode. Overall, all the sensors in the iPhone 13 Pro also want to excel in low light.

At the same time, the video was also highlighted on these models with a cinematic mode even better exploited than on the classic iPhone 13. What's more, even while recording, the three sensors work together and complement each other to give you all the tools you need to make great movies.

Using algorithms, you can also change the focus after capturing a video scene.

• finally
  There you go, it's over (with the great groovy music from the start, I really enjoyed it)! Thanks for watching this life and stay with us. We will make a little point on the big announcements to remember!

thank you