Why PIVX isn't getting any traction with market sentiment

PIVX seems to be a better technology than DASH and MONERO. However, they lack market sentiment and is seen as the underdog when compared to the TOP privacy coins like Dash and Monero which is much more popular. In this unstable crypto market that we are currently in branding is is extremely important and PIVX seems to be lacking in this department.

The main reason why PIVX is not seen as a real player in the privacy coin arena is that the market is already fully saturated with so many privacy coins and the verge scandal. Businesses would rather prefer the more stable and long lasting DASH coin. As to the relatively new PIVX coin.

PIVX is seen as the bitcoin gold version of bitcoin as it came after DASH which has an excellent governance model. They are lacking direction I can't tell if they are trying to be a currency or a privacy coin.

Positive points on PIVX is that it has fallen from an all time high of 12 dollars as is sitting at 2 dollars. When we enter a bull market it could provide some good returns. With the crash of VERGE it may take the place of verge as the Monero killer.

Just browsing through the team. It does not look professional lego and video game pictures for the faces of the team. In my opinion it does not look professional at all. No linkedin accounts.

Without good leadership most cryptocurrency coins won't survive, just look at Vitalik and Da Hong Fei the leadership steers the company in the correct direction. Another problem is that they don't seem to have a buisness plan, so after the ICO money runs out what is their plan to get money flowing into the project are they just going to sell their coins ?
If people value their privacy why not just use DASH ? Projects with strong business models will do well for example Ethereum it was a platform with a business model of building more apps on it and getting revenue that way. Another example of a great coin with a business model would be exchange coins like Binance, Huobi and Switcheo that are burning the coins that are used for transactions which decreases the supply and increases the price of the tokens.
However, hype and general tribalism may be the driving force for the price.