The underlying issue is control of language. Labeling, naming, categorizing simply is the action of ideation, and you cannot think logically without doing that first. He who controls speech controls thought, and he who controls thought controls action and thus the world. There's an Orwell quote to this effect. The control of language to which @empress-eremmy calls attention is the perversion of language by the post-modernist, totalitarian gambit to gain control over society by deconstructing and dismantling it.