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RE: We're Hard-Wired for the Least Effort
I think the Fakebook games where they get people to "buy" tokens or specials and suddenly they find they can beat the unbeatable board is proof this is true. I noticed this about people quite some time ago. My dad used to say people were like electricity and would choose the path of least resistance.
Yup, the easier wide path of least resistance. I even fall for it too :P