The Future of QR Codes

Ah, the QR code. That square block of pixels that somewhat resembles a 2-D barcode. You’ve probably seen these in magazines or maybe at subway stations, but most likely, you’ve never scanned one. Why is that? And what is the future of QR codes?

To date, marketers have used QR codes to create exclusive content for consumers and attendees. They’ve run into many problems, including the lack of a native scanner on smartphones (if consumers even have one), sites that are not mobile optimized, and indifference. According to a recent Exhibitor Online survey, only 10% of planners use QR codes at their events in 2014.

So what’s the future of QR codes? Let’s take a look at the present state.