WTF! IS GOOGLE'S NEXUS LINE DEAD???

in #smartphone7 years ago (edited)

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Google's Nexus line is dead, says Hiroshi Lockheimer, head of Android engineering at Google.

The Google executive spoke to Bloomberg about the decision at October 2016 as it launched its own Pixel phones, saying that "there is no plan right now to do more Nexus devices," squashing the persistent rumors that the company was working with Huawei to built a Nexus 7 tablet successor.

The move is not surprising for Google, since it has been endeavoring to build more of its own hardware in recent years. From the Chromecast to the Chromebook Pixel and Android-powered Pixel C, the company can count as many successes as it can failures, but the interesting part about this focus on smartphone hardware is that it believes it can coexist peacefully with the likes of Samsung and LG.

Google's Nexus programme started in 2010 with the Nexus One, which was coincidentally made by the same company that has made the first Pixel phones -- HTC. The idea behind the Nexus programme was simple. Google wanted to showcase the best of Android with a phone it could call its own. At a time when other phone makers were modifying the Android operating system to suit their own needs, Google also wanted to ensure that it has a device in the market through which it could reach out to developers. This is the reason why the Nexus phones had an unlocked bootloader, easy way to enable developer mode, a price that was affordable enough and a version of Android that was totally clean.
The charm of a Nexus phones wasn't its hardware or features. It was the price. Relative to other phones, the Nexus phone was always a great value for money

As Google made a Nexus phone each year, the programme too grew. The Nexus phones caught the attention of not only developers but also, first tech-savvy users, and then regular Android users. The reasons were several. There were many unique features that Nexus phones had, features that made them better than most Android phones. They ran clean version of Android. They got timely updates, including Android updates. They had a good enough design, and starting from 2013, quite powerful hardware. No wonder, phones like the Nexus 4, the Nexus 5, the Nexus 5X and the Nexus 6P were loved not only by developers but by almost everyone who used them.

Google's internal hardware team will be treated similarly to any other Android OEM, including rivals Samsung and LG.
"Rick [Osterloh, new head of first-party hardware at Google] and his team will use our platform, but they will also work very closely with Google's Search team, or the Maps team, or the Assistant team in ways that perhaps other OEMs may not want to," says Lockheimer. In other words, Google's hardware team will be treated similarly to any other Android OEM — the way Osterloh used to function when he ran Motorola within Google just a few years ago. Essentially, Google has built a mini Moto within its own battlements.

"Samsung tells us confidential information about their product lineup, their plans," Lockheimer notes. "We won't tell LG that, and vice versa. That continues. Everyone is treated the same, including Rick's team."

That is perhaps the most interesting takeaway from the move to Pixel. Instead of partnering with OEMs on Nexus products each year, Google has instead built a silo inside the company, separating the hardware division — under Osterloh — from Lockheimer and the Android team.

Most people won't notice the difference — a non-curious Pixel user will merely understand that he or she is using a phone built by Google running Google software — but the enthusiasts among us have questions. For instance, if Google is treating its hardware division the same as Samsung and LG, what will this mean for updates? Google has already broken tradition by releasing the Pixel features that won't come to last year's Nexus devices in their entirety.

While the Nexus 5X and 6P will reportedly be upgraded to Android 7.1 later this year through a developer preview, they are unlikely to get the Assistant built into the core OS, relying on legacy versions of Google Now and Now on Tap, recently renamed "Feed" and "Screen search" respectively, in its place.
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While the Nexus 5X and 6P will be updated to Android 7.1 at some point, they probably won't get the features that Google is using to sell the Pixel phones to consumers.
That Lockheimer claims that Osterloh's internal hardware division will be "treated the same" as any other Android OEM is interesting, because the Pixel phones are being touted as the successors to the Nexus line in terms of updates. But whether those updates will be freely available on Google's developer portal for people to sideload, as they can with a Nexus 6P today, remains to be seen. It's also unclear how the Pixel phones will interface with Google's own developer community, whether the unlocked versions will function as testing devices for people ravenous for the latest and greatest source code. Google I/O, the company's annual developer conference, may look very different if the Pixel is treated as just any other Android phone, especially given the Android team's enthusiasm for releasing technical previews well in advance of the final versions' public release.

Google toed this line two years ago with the development of Android Silver, which was scrapped shortly before launch in favor of continuing the partnership approach — with Motorola. At the time, head of Android engineering, Dave Burke, told ReadWrite that there have always been "two outputs" for Android code.

We're building a Nexus device and we're building the open source code. There is no way you can build the open source code without the phone or tablet or whatever you are building. You have to live and breathe the code you are developing.

You can't build a platform in the abstract, you have to build a device (or devices). So, I don't think can can or will ever go away. And then, I think Nexus is also interesting in that it is a way of us explaining how we think Android should run. It is a statement, almost a statement of purity in some respects. I don't see why we would ever turn away from that, it wouldn't make sense.
It's clear how the narrative has changed since then, as Google ramped up the design and production of its first smartphone line. The Pixels are less about "a statement of purity" as they are about Google finally being opinionated about how it feels a smartphone should look, feel, and operate.

While Google hasn't given us any reason to think that the Pixels won't naturally succeed the Nexus line from an update perspective, many of the restrictions imposed on Osterloh's team may have unintended consequences, and may put off fans of the Nexus program, who will no longer be able to cling onto their flawed heroes of yesterday.
If you’re buying a Nexus device, chances are you’re either a consumer looking for a solid unlocked phone, a developer building new apps for Android, or a smartphone enthusiast who always wants to try the next version of Android. The party can only go on so long, however, which means eventually one day your phone will reach the end of its update life. Google recently listed exactly when that will occur for the modern Nexus devices.

The Nexus 6P and Nexus 5X will be supported until next September, so you’re good there. The Nexus 9 and Nexus 6, however, will reach their end of life this October. And as we already know, the Nexus 5 hit its end of life back in October 2015, while the Nexus 7 (2013) and Nexus 10 were retired in July 2015 and November 2014, respectively.

This doesn’t mean the devices will stop working, of course, it just means Google “can no longer guarantee that a device will get version updates or security patches.”
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Actually It's on many other websites like android central, android authority etc.... none of them copied from each other!!!!
I did a research and picked up the best infos for the readers here...
Best regards...

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