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RE: The potential of Miniapps in streamlining education
Thank you for this information
Mini-APP surely show some interesting features, but it’s still way too early to tell if they’ll be a thing. As of now, they seem a bit too similar to service accounts, and appear as a risky bet for brands and developers.
But one thing is sure: if you are among the very first mini-APP’s, you will sure get a lot of traction and press. Just like moment ads, where first advertisers made a lot of buzz, but which turned out to be a disappointment. Mini-APP’s might meet a similar fate.
There is a small chance this new approach might further establish WeChat as the leading eco-system for brands in China. But there is a bigger chance that mini-APP’s will join the graveyard of failed tech innovations.
That's very true but like every education business I suppose it depends on who can offer the most impressive package for their services. Wechat has been around for awhile in my country, one of the reasons why most institutions are not keen on using them is because it's too integrated with the social aspect of chatting, so students can go off task.
But yeah, as you mentioned earlier, we shall see if it joins the graveyard of other apps or thrive.
I love your analysis on this, upvoted and followed =)