Here is the thing about social media promotion that no one is going to tell you except me:

It does no good to have a presence on a platform if you don't enjoy and want to create content for that platform.

That's the simple truth. Now, wanting to create content for that platform implies different scales of interaction. Content for Twitter is trivial; create a post anywhere, including Steemit, and link to it. That's all that's really expected along with checking the site every few days and replying to people who want to have conversations with you there. That's why it's so popular. Low friction, low effort, easy to fit into your schedule.

Facebook? Well, you'll want to create and maintain a Facebook Page, and Facebook content is expected to be a little bit longer than the usual Tweet, so just dropping a link and running is not enough you need to have actual content for the Facebook community. Unless you really enjoy engaging with Facebook on an everyday basis, it's probably not going to pay off for you because it's just not what you want to do.

Instagram is a good fit for you. Most Instagram content is a single image or a few images, maybe a short video, and a tiny little bit of commentary on a given post. It's difficult to get traction because there's so much competing content and it's very difficult to find a community, but it's one of the best places for visual artists. Just don't get caught up in the "race to the best numbers/hiring bots" thing, because that can eat you alive.

The rest of the new wave of social media platforms? Don't bother. There's not enough network effect on any of them to be worth spending your time on instead of creating. You are not just a random person putting your ideas out there for people to see; you are putting your ideas out there for people to buy, and there's no point in putting an advertisement out on a street corner that nobody walks or drives by. It's just not worth your time.

There are going to be a dozen people who walk by and tell you to get involved in some tiny cryptocurrency social media network bullshit, and all of them will be extremely enthusiastic and effusive – but they're all peddling the same thing. Don't waste your time. Go to where the audience is, go to where the communities are, and show them what you have.

Unless you just have a spare time and the spare interest in poking at such things.

Stick to the crowds. Find your community of like-minded people with similar interests. Tell them what you do.

And most importantly, find a way, a place, and a style that you enjoy doing – because otherwise you just won't.