I think we do have to take responsibility of the 'demand' forces that we bring to the market. Then there is another level of depth to it. People demand things not just by their need. Demand is based on a combination of factors of requirement, fashion, affordability. The giants sitting in the so called free market know how to affect these forces to bring about the best outcome for their bottom-line.

Still there is no escaping the responsibility on our shoulders because nobody is directly forcing us to buy anything. The fact that rubbish is selling hotter than important educational stuff is one of the many choices made by us that has brought this to the market.