How to start a space startup and draw attention, an open question about freebies

Hi everybody.

We are looking to increase the traffic to our classic space startup website and get people to start subscribing to newsletters. Often I read that giving a way a freebie is a good idea.

We have this dual website which on the one hand has articles to draw views, for which we are also looking for collaborators, and on the other hand allows me to show some aspects of our project portfolio that we can already share without endangering Intellectual Property etc.

Nevertheless, I have trouble coming up with a freebie that would interest
a) a space enthusiast
-how can I get him to be an 'ambassador' or just someone who regularly visits our site to see more articles
-how can I start to get them to write for our website and create relevant content?

b) engineering students (e.g. who want to help to create a first professional body of work and experience)

c ) a genuine professional client /vendor in the space industry

Oh, giving away a 'freebie space trip' isn't quite in the budget...yet :) , but we do welcome other great ideas :)

Since we are an early startup, we need to focus our effort on our product and not on a marketing budget. So if we can draw attention at no cost, it could really help us to eventually find more individuals with a genuine interest and/or skill with greater ease.

Maybe you have experimented with ideas, and have discovered an approach that worked for you.

If so, don't hesitate to give your 'first aid' advice!

Have a nice day,