What are esports? For Honda, an opportunity to sell cars
Video games are a massive industry. According to Statista, only the sale of securities will reach, by 2020, revenues exceeding 100 billion dollars (mdd). But to that we must add the money from many other markets. The sale of consoles and computer equipment, peripherals and in-game purchases also break records year after year. Also, esports, increasingly popular, are growing in financial importance.
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This is demonstrated by the brands that add to the sport. Honda announced, in a statement, that it will begin to be the exclusive automotive sponsor of the League of Legends Champions League (LCS). The decision comes months after financially supporting Team Liquid, one of the biggest teams in the league. It is expected that it will also broadcast ads of its cars on channels such as Reddit, Twitch and YouTube to attract a younger audience.
Esports, the new Super Bowl?
It is not the first time that brands are related to video games. Several social networks, including Facebook, want to exploit the advertising potential of gaming content in favor of its platform. The NBA, which already has esports teams, hired the ex-CMO of Twitch to lead its marketing strategy. Also Hulu, since 2017, seeks to attract larger audiences to its streaming platform through electronic sports.
Nor is it surprising that there is interest in advertising esports. According to Newzoo, by 2018 there were 165 million enthusiasts, as well as another 215 million casual viewers. To this we must add that, according to Statista, that same year users spent 6,600 million hours watching electronic games. The most relevant teams in the environment already have total earnings of almost $ 25 million, in figures from the Influencer Marketing Hub.
Traditional sports will never stop attracting people. However, they will have to compete with the growing influence and popularity generated by esports. As more brands join video game initiatives, this form of entertainment will gain legitimacy. And, consequently, it will cause more companies to want to advertise on their channels. A virtuous circle that could mean large investments in the near future.
See you later
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This is demonstrated by the brands that add to the sport. Honda announced, in a statement, that it will begin to be the exclusive automotive sponsor of the League of Legends Champions League (LCS). The decision comes months after financially supporting Team Liquid, one of the biggest teams in the league. It is expected that it will also broadcast ads of its cars on channels such as Reddit, Twitch and YouTube to attract a younger audience.
Esports, the new Super Bowl?
It is not the first time that brands are related to video games. Several social networks, including Facebook, want to exploit the advertising potential of gaming content in favor of its platform. The NBA, which already has esports teams, hired the ex-CMO of Twitch to lead its marketing strategy. Also Hulu, since 2017, seeks to attract larger audiences to its streaming platform through electronic sports.
Nor is it surprising that there is interest in advertising esports. According to Newzoo, by 2018 there were 165 million enthusiasts, as well as another 215 million casual viewers. To this we must add that, according to Statista, that same year users spent 6,600 million hours watching electronic games. The most relevant teams in the environment already have total earnings of almost $ 25 million, in figures from the Influencer Marketing Hub.
Traditional sports will never stop attracting people. However, they will have to compete with the growing influence and popularity generated by esports. As more brands join video game initiatives, this form of entertainment will gain legitimacy. And, consequently, it will cause more companies to want to advertise on their channels. A virtuous circle that could mean large investments in the near future.
See you later
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Its a huge business with a lot of opportunities, Malls and brands started a race years ago to be part of this wave, this change in the market and mass behavior.